The Price Isn’t Always Right; AI Companies Start Raising Standards
Instacart tried dynamic pricing for groceries; AI companies aim for an open-source agentic AI standard; and Tinder digs into users’ camera rolls for data.
Instacart tried dynamic pricing for groceries; AI companies aim for an open-source agentic AI standard; and Tinder digs into users’ camera rolls for data.
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks.
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and it’s affluent customers who are doing the most spending in the US. Plus: the challenge of being an ad buyer managing campaigns on Meta during “Glitchmas.”
On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop on YouTube.
Grocery TV’s Marlow Nickell joins AdExchanger’s Inside the Stack to explain why in-store retail media is “inevitable” and what brands miss when they overlook the shelf.
Broadsign may actually be building a platform that will make an attractive acquisition target down the road. And one of the major cross-platform Big Tech players feels like the most likely buyer.
America’s biggest department stores are changing, and changing fast.
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate.