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MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

Let’s talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition.

California protects an individual’s right to sue when a company violates data privacy law. So privacy compliance means understanding what a jury of consumers will tolerate. 

How legit is “annualized revenue run rate” as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards.

As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out and add partners, sometimes whole partner programs for creative, measurement, media buying and analytics. Once they’re sophisticated […]

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step.

The ad industry added two new alternative IDs this week; Sony and Microsoft file patents that hint at new gaming ad ambitions; and OpenAI says its cookies are for analytics, not targeting.

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

On a Tuesday in early September, I found myself bouncing between the NFL, the US Open quarterfinals and Women’s College Volleyball, with a baseball game or two in the mix. Oh, and the FIBA Women’s World Cup had already finished for the day. Multiply that by every American with a remote and a phone, and you get a picture of what fall sports season looks like.

A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant that as a YouTube employee, Jennifer Quigley-Jones had to do a lot to help creators on the platform get noticed.

Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues.

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.

The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. Another, the California Invasion of Privacy Act, was enacted in 1967 to stop illegal wiretapping, about which there was a […]

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models.

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.

A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.

The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place.

Scaled show-level optimization is not a standard product. In many cases, that functionality is still in the early stages of development.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

It’s the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart’s AI chatbots face criticism.

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […]

November 2026 Top Women Leadership ForumNovember 4, 2026 | The Lighthouse at Chelsea Piers, NYC Register Today>> Top Women in Media & Ad TechNovember 5, 2026 | The Lighthouse at Chelsea Piers, NYC Register Today>> Join us in 2027 Convergent TV World March 30-31, 2027 | Times Center, NYC Register Today>> AdExchanger Connect May 18-19, […]

Walmart-owned Sam’s Club has a new AI-powered pitch for brands: Target the next purchase, not the last one.

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the point of purchase, connect media exposure to transactions and prove conversion. Retail media is exceptionally effective at capturing existing demand as a lower-funnel performance channel.