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Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday.

The agency services group Marketbridge added to its portfolio on Tuesday by announcing its acquisition of Channel99, a B2B advertising and attribution tech company.

The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines.

Google is messing with search results to foil AI rivals; the industry waits for Skydance’s tech stack decision; and TV car commercials go local to drive performance.

Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their back catalogs.

Pie, an AI-powered growth platform for SMBs, aims to give smaller businesses affordable access to AI tools that often cater to larger businesses with bigger budgets.

Nobody gets into media buying for the joy of reconciling reports or QA-ing a campaign. But trusting AI to do those things takes more than a promise to save time, says Kovva COO and Co-Founder Tanja Mimica.

NBCU will be taking over FreeWheel; Instacart is for sale (and DoorDash is interested); and is your smart TV listening to you?

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The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.

Affle has a new self-serve CTV platform that charges for conversions rather than impressions as the company makes a broader push into the US.

OptimizeRx, which has software that plugs into the systems doctors use to prescribe drugs and maintain patient records, has taken its next big step into the world of programmatic through a new partnership with The Trade Desk.

As B2B buying behavior shifts toward AI-assisted research, private peer conversations and dark social sharing, buyers become invisible to every measurement system the industry has built. 

Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock.

Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing AI slop.

For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009.

OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news.

If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom’s Q3 earnings on Thursday.

NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from the third quarter earnings report the company posted on Thursday.

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically.

Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes.

The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue.

Despite spending billions in lawsuits and high Muse operating costs, Meta’s third quarter earnings still showed significant growth.

Programmatic advertising made media buying scalable, but at a cost: standardized impression auctions often obscure a publishers’ unique value while a complex supply chain eats up nearly half of advertising spend.

On Wednesday, retail media infrastructure company Kevel announced a $52 million Series D, with plans to use some of that money to fund potential acquisitions, CEO and Founder James Avery told AdExchanger.

ChatGPT Ads continues to grow, expanding to 26 new countries. But it’s still figuring out what, exactly, those ads will look like moving forward.

As podcasts move into video and CTV, will audio be left behind once again? It doesn’t have to be that way, says Maria Tullin, Horizon Media’s SVP of performance audio and podcast strategy.

Netflix has a tracking pixel; the FTC signs off on Publicis acquiring LiveRamp; and Apple’s ad ID ban is no big deal next to its product plans.

Netflix’s revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year.