Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step.
The ad industry added two new alternative IDs this week; Sony and Microsoft file patents that hint at new gaming ad ambitions; and OpenAI says its cookies are for analytics, not targeting.
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.
On a Tuesday in early September, I found myself bouncing between the NFL, the US Open quarterfinals and Women’s College Volleyball, with a baseball game or two in the mix. Oh, and the FIBA Women’s World Cup had already finished for the day. Multiply that by every American with a remote and a phone, and you get a picture of what fall sports season looks like.
A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant that as a YouTube employee, Jennifer Quigley-Jones had to do a lot to help creators on the platform get noticed.
Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues.
Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.
Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.
The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. Another, the California Invasion of Privacy Act, was enacted in 1967 to stop illegal wiretapping, about which there was a […]
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models.
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.
A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.
Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.
The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place.
Scaled show-level optimization is not a standard product. In many cases, that functionality is still in the early stages of development.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
It’s the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart’s AI chatbots face criticism.
Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […]
Walmart-owned Sam’s Club has a new AI-powered pitch for brands: Target the next purchase, not the last one.
Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the point of purchase, connect media exposure to transactions and prove conversion. Retail media is exceptionally effective at capturing existing demand as a lower-funnel performance channel.
When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.
Perplexity and other LLMs are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its advertising ambitions.
The court has unsealed Judge Leonie Brinkema’s full remedies opinion in US v. Google (ad tech edition). So, what’s in there?
Horizon is bringing Roku’s streaming-TV data into its homegrown intelligence platform to help advertisers act on viewing signals while campaigns are still in flight.
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research, audience building, supply vetting and deal setup. Much of that time goes toward assembling evidence and moving information between functions rather than making the decisions that shape the campaign.
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”
Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […]
Sports leagues swimming in gambling ads cry foul over their players being harassed by gamblers; news publishers consider pivoting to bot audiences; how AI agents are already ruining the web.
Chrome is introducing new metrics that give advertisers and publishers a more data-driven picture of what users actually experience on ad-heavy sites.
