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At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. 

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly evolving ads business.

Google is launching Meridian Studio, an enterprise version of its Meridian media mix modeling platform and an updated open-source version of its GeoX tool for measuring incrementality across geos. 

Behind the scenes with Manscaped CMO Marcelo Kertész on the brand’s first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he’s shifting Manscaped’s marketing from performance-heavy DTC to a broader, brand-led strategy.

WPP is shifting to a pay-for-performance revenue model. But there are many barriers to clear before PFP becomes the industry standard.

Nineteen of America’s 20 state-run health insurance exchanges use advertising trackers from platforms. Plus: The booze brands are coming to TikTok.

It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.

Paramount Skydance’s planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3.

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association.

Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.

Ashley Casovan, managing director of the IAPP’s AI Governance Center, on how AI is reshaping who does governance work and how.

Instead of optimizing for raw reach, the social platform Spill is trying to build a business around trust, safety and tight-knit fandoms. As the platform grows, it begs the question: Is there room in global media plans for a smaller, high‑touch platform like this?

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along.

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour: AI. Plus: the topics that were conspicuously absent from the conference.

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity.

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. One such recent briefing was with Joe Torreano, VP of product and UX for outdoorsy gear and clothing online retailer Backcountry.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Amazon is optimistic about agentic commerce; the costs of AI may soon outweigh profits; and AMC Global Media thinks old shows deserve new ads.

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.

Roku’s two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue.

Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.

Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.

Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.

Agency picks can quietly determine a brand’s tech stack; Ad spend is shifting away from the open web; The CW is betting on partnerships, not its own platform.

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.

Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.

With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within one platform.

As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And increasingly, transparency isn’t a value-add, it’s the cost of entry.

POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents.