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E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.

Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate.

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and it’s working. Creative is more personalized, targeting is sharper and optimization happens in real time.

For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news briefing from your smart speaker while you scroll through emails. Your favorite podcast keeps you company during your commute. Your to-go playlist helps you get in the zone at the gym.

Inside Omnicom’s shift in spend from The Trade Desk DSP to Amazon DSP.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

After pulling back on moderation, Instagram gets flooded with antisemites; BidSwitch builds a programmatic way for AI bots to pay to crawl websites; and nearly half of Gen Z dislikes AI content.

Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb.

Leila Brillson spoke with AdExchanger about The Onion’s marketing strategy and the unique challenges – and opportunities – that come with monetizing the infamous satirical news site.

With privacy under unprecedented attack by data brokers and social media, it is the wrong time to weaken CIPA’s private right of action protections, as has been proposed in California Senate Bill 690.

Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.

With the launch on Wednesday of Uproxx TV, Jarret Myer wants his brand to take the same step forward that YouTube did by moving beyond mobile and desktop viewing and into the living room.

Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas.

AI has raised the bar for what qualifies as “good data.”

The conversation is no longer about how much data marketers can collect but how well that data reflects reality. In this new era, success depends on data that is accurate, fresh, consented and interoperable – principles that ensure AI models learn from accuracy.

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.

There’s no magic bullet for AI search optimization; how kids’ media monetizes outside of YouTube; and hey, whatever happened to the TikTok ban?

There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and partnerships.

Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.

Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.

Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that fragmentation isn’t just operational complexity; it’s also declining match rates. That single number explains why marketers are struggling to make their data work.

Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak.

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.

Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.

Google recently settled a class-action lawsuit by agreeing to create an off-switch for data sharing in bid requests. Huge deal, right? So why isn’t anyone talking about it?

OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.