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Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.

Local media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.

The Trade Desk overhauls ID partner payments; investors downplay their software holdings; and Kalshi’s “we don’t do death markets” campaign may be backfiring.

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data, automation and inventory from across the web.

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ad revenue siphoned away from premium publishers – further eroding high-quality video inventory.

Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan.

An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.

Anthropic shades OpenAI in Superbowl ad; UK gets stricter on ads about fatty and/or salty products on TV; The Washington Post debuts creator-led content vertical.

Retail media is booming.
Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth?

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map.

Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week!

If you want to protect your margins, your data and your long-term strategy, here are five questions worth asking before you sign anything.

Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions.

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry.

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing user trust.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Netflix’s MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X’s antitrust allegations.

Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.

The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

The Guardian US grew its programmatic revenue by 44% year over year in February. The lift came from higher effective CPMs across both the open exchange and private marketplace deals.

Yahoo is not like other companies promoting AI buzz; Elite “clippers” turn longform content into short, shareable clips; The Army prepares to reset ad business.

The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention.

Meet Clamor, a new social listening product that pulls cultural insights from online conversations in real time. Clamor helped Manscaped freshen up its marketing, including for this year’s Super Bowl.

As we head further into 2026, the biggest risk for marketing orgs isn’t choosing the wrong AI – it’s letting “AI perfectionism” delay decisions so long that no decision gets made at all.

Samsung teases a shoppable TV integration with Amazon; hackers target AI search users for marketing account takeovers; and new research shows young news audiences are “social-first.”

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.

Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.