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Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product updates.

Automation has its place, but good marketing still needs “heart and science,” according to JPMorgan Chase’s Melissa Bonnick. Humans aren’t going anywhere.

Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren’t prioritizing pageviews anymore.

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. But publishers can use AI to speed up their ad ops tasks.

Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.

There is a myth that end-to-end platforms and sheer quantity of data yield efficiency and competitive advantage. But most clients need flexible, modular solutions that address their needs and work with their existing tech stacks.

AI can’t handle complex media plans; Retail media lands under the CMO; Airbnb flirts with ads, cautiously.

Snap is trying to combine multiple views of performance with its new attribution product, which unifies Snap data with data from mobile measurement partners.

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed to how marketers drive better performance today. The content and conversations focused on how AI can improve campaign execution, how data can sharpen targeting and measurement and how channels work together within broader omnichannel strategies.

Between signal loss, missing audience information and aging data, most of the data that companies have is spotty. But despite what you may have heard, agentic AI can deal with spotty data.

Consumer trust in AI search is growing; “containerization” is the new ad industry buzzword; and publisher collectives fight back against AI.

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports.  “We want our marketing content to be […]

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without losing the human touch.

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree.

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits.

Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.

“If we only are looking at ROAS, we’re being fairly myopic about how we understand the actual relationship between the retailer and the brand,” says Liz Roche, VP of media and measurement at the grocery chain Albertsons.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […]

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes.

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it’s making a difference.

Bloomberg produces hours of live content a day, between its TV channel and its network of global and business news publications. And it’s shifting its contextual targeting focus beyond standard display ads to live video. 

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for testing ChatGPT ads.

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; Starlink bidstream data reportedly fuels surveillance tracking.