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Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.

Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops.

Where will OpenAI put its ads?; YouTube may or may not be considered TV; and Uber and Lyft deals really are too good to be true.

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story.

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.

Pixability’s new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.

The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One of my favorite movies is the ’80s classic “The Terminator.” And the more I hear about “agentic AI” in ad tech, the more I think the film is a perfect analogy for what’s happening right now.

Some DOJ staffers wanted to challenge the Paramount/WBD merger on antitrust grounds; ad tech M&A is poised to pick up; and social media marketers want to normalize controversial clipping.

Knotch’s latest AI infrastructure sits on a brand’s existing tech stack to provide a more personalized experience for its customers.

Hyundai was the pilot advertiser between Chalice and OpenX of the SSP’s container product, called OpenXBuild, that launched this year.

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers.

Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency’s enforcement priorities, the rules governing automated decision-making tech – and why ad tech should pay close attention to it all.

A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising.

WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class.

It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP.

Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost dares people to try.

We must reject the fantasy of infinite creative variations tailored to individuals – not just because it is technically impossible but because it fundamentally misunderstands how advertising works for the vast majority of brands.

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power. 

To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.

In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes place, it’s usually too late.

Viant creates a direct pipeline between its DSP and media companies; Google and TTD won’t renew their TAG accreditations; and OpenAI may lower the cost of tokens.

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content.

With deterministic data like cookies becoming less reliable, advertising’s real value comes from being able to predict where audiences will be and how and when to reach them.

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions.  A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […]