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How ad tech vendors try to market their tools as unique; Fox’s new AI-based ad platform; and AI models are getting too costly to maintain.

AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from Cannes Lions 2026.

NBCUniversal successfully called its shot with the nickname “Legendary February.”

The Measurement Gap in B2B Advertising Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B advertising is undergoing a major transformation. Campaigns now span multiple channels, target entire buying committees, and draw on richer audience data than ever before. Yet most marketers are still struggling to answer a fundamental question: are these investments actually […]

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance.

The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the […]

For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.

Buyers want a single, coherent view of reach and performance across programmatic. But for publishers, the operational reality is quite messy. Trusted Media Brand is using AI to clean it up.

Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines. 

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time.

AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.

AI search is cautiously testing competitor-targeted ads; publishers’ prediction widgets risk backlash despite engagement gains; and Trump library donations from media companies face transparency questions.

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.”

A proposed standard under discussion at W3C aims to redefine how ad effectiveness is measured across the web. This proposal would centralize measurement of ad effectiveness under the control of Google, Apple and Meta.

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech.

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.

The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.

Multicultural publishers are under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. To adapt, some publishers are turning to tools like AdGrid’s Audience Accelerator to activate first-party audiences across channels.