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Google is targeting scrapers; YouTube insists it’s not trying to replace traditional TV; and publishers are wary of agentic media buying.

The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right?

Golf training-aid brand PureOne improved sales by rethinking how it measures marketing performance and by shifting ad spend toward new customers.

When a data or measurement provider is acquired by a company that sells media technology, talk of neutrality is cheap. The best way to reassure marketers is to make the measurement tech widely available.

Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech?

Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.

Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.

Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway?

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive after the release of Apple’s iOS 27.

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s agentic era.

Walmart has big plans to foray into the TV ad market. Plus: Amazon knows the shape of your butt.

When AI agents can churn out the strategy deck in seconds, agencies need a better pitch than “we do everything.”

An AI agent can stay inside its budget and still spend too much. It can log every decision. But the evidence of performance can still arrive after the money is committed.

NBCU, FreeWheel, Carat and Newton Research join forces for agentic AI CTV buys; Monday Night Football gets flooded with Texas Senate ads; and justifying “preferred by cats” in pet food ads.

Can you trust an AI-built marketing mix model? M-Squared’s Madan Bharadwaj on why AI makes expert judgment matter more, not less.

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying platform into the US.

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.

Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.

Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction.

Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case.

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location and app data.

Mitra9’s marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages.

The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, pricing follows.

OpenWeb files for bankruptcy; consumers lean into agents buying; and there’s a new streaming service in town.

Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.

Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.

Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.

Most brands have a YouTube presence. Far fewer have a YouTube strategy, according to veteran marketer Norm de Greve, who recently joined the board at Pixability.

Why retail partnerships are so popular; advertisers aren’t satisfied with OpenAI’s ad measurement; and how US tax dollars ended up going toward pro-Trump ads.