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Finance, legal and billing functions require auditability. Your team will still need to normalize, validate and reconcile data from scratch.

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ITV’s Media & Entertainment unit.

The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, to make the case that channel planning — the TV budget, the search budget, the audio budget, the programmatic line […]

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.

The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.

The 2024 Olympics proved premium live sports could be transacted programmatically. The 2026 World Cup tests something harder: whether programmatic spend holds up amid viable alternatives.

Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World Cup sponsors lean on influencers.

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on […]

Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.

OpenAI’s hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers.

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent discipline. And it needs one.

Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better.

Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they’re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from optimizing right over the cliff.

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

Comcast separates NBCUniversal and Sky from its broadband and wireless business; Omnicom is all in on M&A; and startup Whatnot bets on livestreamed shopping.

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.

The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and experienced. But as adoption accelerates, there remains no clear answer to what success actually looks like across all parts of the industry.

If AI-powered sales agents are the future, the instinct is simple: more agents should mean more revenue. But isn’t this the same logic that drove SSP proliferation over the last decade?

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.

Signal loss used to be something the industry managed around. Now, with AI in the mix, it’s becoming something you can actually monetize. AdExchanger Editorial Director Sarah Sluis sits down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, to unpack how publishers and advertisers are flipping the script on identity-less environments — […]

Authenticity. Outcomes. Workflow… and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.

Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor for audience and identity data. Plus: FIFA’s controversial ad-filled hydration breaks twice per every World Cup game.

Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.