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The SAIL initiative compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.

Brands can’t just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market.

Meta’s AI creative products still need work; the role of humans in agentic media buying; and how Vizio TV owners can opt out of sharing data with Walmart.

Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million […]

Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, and John Koenigsberg, EVP and Head of Platforms at Horizon Media, to talk about what happens when audience amplification actually […]

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time, combining layers of information to better predict what someone might actually care about right now.

Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images.

A year ago, agentic advertising was mostly theoretical. AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed — and which companies are doing real work rather than chasing the buzzword. Stesin breaks down why workflow automation is the unglamorous but essential starting point […]

What does it take to sell “media quality” in 2026, when AI is making the content and placing the ads? That’s what new IAS CEO Lidiane Jones has to figure out.

The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art.

Jessica Padula, Nespresso’s VP of marketing, on tapping into existing communities, hanging out in Reddit threads and how the coffee brand is using data to stay close to its customers.

Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on gambling.

Ask five people in ad tech to define “CTV” – or any other streaming-related three-letter acronym – and you’ll get five different answers. The IAB wants to fix that.

For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz […]

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.

The CMS migration helped unify TIME’s fragmented content data after years of platform transitions under multiple owners. This enabled TIME to launch its own AI search product and convert archival content into AI-friendly “markdown” pages.

Xpln.ai announced the launch of Ideal Attention Time, an attention metric that helps advertisers understand exactly how much attention their creative needs to resonate and drive brand recognition.

Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do.

You wouldn’t accept paying for a Big Mac and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt’s Sameer Amin, on this week’s episode of AdExchanger Talks recorded live in Cannes.

Last week, Adobe Advertising announced the general release of its own Custom Algorithms product, which is “a huge departure from the TubeMogul days,” Erwin Castellanos, GM of Adobe Advertising, tells AdExchanger.

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.

Criteo has two potential buyers; publishers consider blocking Google’s joint AI-scraping/search-indexing bot; and Microsoft’s billion-player gaming goal might make sense for mobile.

Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP, Business and Product Marketing at Walmart Connect, to talk about what it looks like […]

A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting strategies are likely to perform.

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.

Finance, legal and billing functions require auditability. Your team will still need to normalize, validate and reconcile data from scratch.

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ITV’s Media & Entertainment unit.

The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, to make the case that channel planning — the TV budget, the search budget, the audio budget, the programmatic line […]