Lynn Leahey is the Editorial Director of Cynopsis Media, a sister publication of AdExchanger. She has been with Cynopsis since 2013 and covers programming, audience engagement, mergers and other developments shaping the media and marketing landscape. Prior to moving into B2B journalism, she worked on the entertainment side, writing about television and pop culture.
According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.
Lightning-in-a-bottle characters, a world we’ve never seen, and something to say. AMC’s Dan McDermott breaks down what separates a hit from everything else.
