No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All
Could Epic’s rough patch mean ads in Fortnite?; TV’s shot to end the reign of direct insertion orders; and publishers learn how to game AI search summaries.
ARCHIVE FOR:
AAA games
-
-
Premium Games Are Getting More Expensive, And Advertisers See An Opportunity
As premium game prices skyrocket and paid subscriptions and cloud-based gaming services take off, marketers sense a chance to defray rising costs with ad revenue – perhaps dispelling some doubts about the value of more ads in games.
-
The In-Game Ad Market is Expanding, One SDK At A Time
In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.