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»mobile games

Programmatic Is Maturing, And Here’s What That Means For CTV, Social And AI

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Jeremy Fain, CEO and co-founder of Cognitiv. For the past two years, the pandemic has significantly impacted almost every part of our daily lives. In the advertising industry, we’ve seen events, including Cannes and CES,… Continue reading »
by AdExchanger Guest Columnist // February 22nd, 2022 //
»
Meiry Vaknin, VP of partnerships, YouAppi
In-Game Advertising Finally Came Of Age During The Pandemic – But Challenges Persist

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Meiry Vaknin, VP of partnerships at YouAppi. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. The mobile gaming market is set to grow 4.4% in 2021 to… Continue reading »
by AdExchanger Guest Columnist // December 3rd, 2021 //
»
Amazon Bullish About Gaming; Nielsen Combines Streaming Measurement Solutions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period… Continue reading »
by AdExchanger // October 8th, 2021 //
»
 

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