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»Washington Post

Can The Washington Post Take Ad Dollars From Facebook? It Hopes To, With Zeus Prime

The Washington Post became the latest publisher to develop a self-serve platform to compete with Facebook when it released Zeus Prime on Tuesday. Zeus Prime adds a self-serve buyer interface to Zeus, The Washington Post’s revenue platform. The software-as-a-service platform emphasizes fast ad load times and high viewability. Most recently, it added the cookie-less contextual... Continue reading »
by Sarah Sluis // September 18th, 2019 //
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Washington Post CRO Joy Robins Wants To Work With Brands That Stand For Something

Advertising on news content has become a third rail that many brands won’t touch. Hundreds of brands block words like “Trump,” and others use broad keyword blocks that catch innocent articles in the crossfire. Joy Robins dove into this skittish advertiser environment in March, when she started at The Washington Post as chief revenue officer.... Continue reading »
by Sarah Sluis // September 4th, 2019 //
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Former Washington Post CRO Jed Hartman Goes To Channel Factory

The Washington Post’s former chief revenue officer, Jed Hartman, has landed at Channel Factory, which uses video AI to help brands curate their YouTube buys for better brand safety and contextual relevance. For Hartman – whose departure from the Post was left unexplained – the new role as chief commercial and strategy officer fulfills a... Continue reading »
by Sarah Sluis // August 26th, 2019 //
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Another Global Brand Sunsets CMO Role; WaPo And Vox Compete On Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focus... Continue reading »
by AdExchanger // July 23rd, 2019 //
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Washington Post Builds Tech That Dynamically Inserts Ads Into Podcasts

Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, even... Continue reading »
by Sarah Sluis // July 9th, 2018 //
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For Some Publishers, User Experience Trumps Revenue

Removing a bad ad unit can mean that publishers take a big revenue hit. The most intrusive ad units often please advertisers and drive large amounts of revenue. And a heavy ad load brings in more revenue per page view. So how do publishers balance the two? And when do they decide to pull the... Continue reading »
by Sarah Sluis // June 26th, 2017 //
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Publishers Pen A New Playbook For The Platform Era

Google AMP, Facebook Instant Articles, Snapchat: It’s enough to make a publisher’s head spin. With so many third-party distribution points, publishers need to be in constant test-and-learn mode. Yet too many fall into a trap of leaning too heavily on platforms – or not enough. When it comes to succeeding with platform distribution, half the... Continue reading »
by Kelly Liyakasa // June 20th, 2017 //
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Podcast: A Deep Dive On Facebook Instant Articles With The Washington Post

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Once upon a time, The Washington Post took a conservative approach to digital platforms like Facebook. Then Jeff Bezos bought the paper and everything changed. The latest episode of AdExchanger Talks brings you an in-depth discussion with Jarrod Dicker, WaPo's head of commercial product... Continue reading »
by Zach Rodgers // May 5th, 2017 //
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Washington Post Builds Its Own Ad Tech To Speed Up Mobile

Although The Washington Post partners with Facebook Instant Articles and Google AMP, which help speed mobile load times, it’s also striking out on its own. Over a two-month period, a team of Post engineers cobbled together a proprietary tech solution called Zeus that sped mobile page-load times by 75%. Viewability improved by 20% in current... Continue reading »
by Sarah Sluis // September 26th, 2016 //
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Washington Post CRO Jed Hartman: If Content Is King, The Platform Is Queen

Have you looked at The Washington Post’s website lately? The storied publication is enjoying a breakout year. In October, it posted 66.9 million unique visitors, according to comScore. That boosted its total audience by 59%, while page views soared 95% year over year, reaching nearly 770 million. Those monthly uniques put the Post ahead of... Continue reading »
by Sarah Sluis // November 18th, 2015 //
»
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