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»Washington Post

WashPo’s Zeus Performance Is Gaining Converts With Its Speed And Publisher-Focused Road Map

Since The Washington Post opened up its header-bidding wrapper and ad-rendering engine Zeus Performance to publishers last fall, more than 50 sites have signed on, including The Dallas Morning News and fake news debunker Snopes. For both sites, improving page performance and ad viewability was a major draw. While those short-term boosts provide an immediate... Continue reading »

by Sarah Sluis // June 26th, 2020 //
»
Social Distancing With Friends: Washington Post VP Of Commercial Tech Jarrod Dicker

If you’re blocking the word “coronavirus,” you’re essentially blocking everything. In this episode of “Social Distancing With Friends,” The Washington Post’s VP of commercial tech, Jarrod Dicker, checks in from his high-energy household (its members include three boys and two dogs) to talk publisher problems, including aggressive advertiser blocklists and the general trend of deflating... Continue reading »

by Ryan Joe // April 4th, 2020 //
»
To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how... Continue reading »

by AdExchanger // March 3rd, 2020 //
»
Can The Washington Post Take Ad Dollars From Facebook? It Hopes To, With Zeus Prime

The Washington Post became the latest publisher to develop a self-serve platform to compete with Facebook when it released Zeus Prime on Tuesday. Zeus Prime adds a self-serve buyer interface to Zeus, The Washington Post’s revenue platform. The software-as-a-service platform emphasizes fast ad load times and high viewability. Most recently, it added the cookie-less contextual... Continue reading »

by Sarah Sluis // September 18th, 2019 //
»
Washington Post CRO Joy Robins Wants To Work With Brands That Stand For Something

Advertising on news content has become a third rail that many brands won’t touch. Hundreds of brands block words like “Trump,” and others use broad keyword blocks that catch innocent articles in the crossfire. Joy Robins dove into this skittish advertiser environment in March, when she started at The Washington Post as chief revenue officer.... Continue reading »

by Sarah Sluis // September 4th, 2019 //
»
Former Washington Post CRO Jed Hartman Goes To Channel Factory

The Washington Post’s former chief revenue officer, Jed Hartman, has landed at Channel Factory, which uses video AI to help brands curate their YouTube buys for better brand safety and contextual relevance. For Hartman – whose departure from the Post was left unexplained – the new role as chief commercial and strategy officer fulfills a... Continue reading »

by Sarah Sluis // August 26th, 2019 //
»
Another Global Brand Sunsets CMO Role; WaPo And Vox Compete On Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focus... Continue reading »

by AdExchanger // July 23rd, 2019 //
»
Washington Post Builds Tech That Dynamically Inserts Ads Into Podcasts

Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, even... Continue reading »

by Sarah Sluis // July 9th, 2018 //
»
For Some Publishers, User Experience Trumps Revenue

Removing a bad ad unit can mean that publishers take a big revenue hit. The most intrusive ad units often please advertisers and drive large amounts of revenue. And a heavy ad load brings in more revenue per page view. So how do publishers balance the two? And when do they decide to pull the... Continue reading »

by Sarah Sluis // June 26th, 2017 //
»
Publishers Pen A New Playbook For The Platform Era

Google AMP, Facebook Instant Articles, Snapchat: It’s enough to make a publisher’s head spin. With so many third-party distribution points, publishers need to be in constant test-and-learn mode. Yet too many fall into a trap of leaning too heavily on platforms – or not enough. When it comes to succeeding with platform distribution, half the... Continue reading »

by Kelly Liyakasa // June 20th, 2017 //
»
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