Skydance

Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech?

Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.