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»app monetization

GasBuddy Fills Up On Location Data, Outcomes-Based Ads And Shopper Marketing Bucks

It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility... Continue reading »
by Allison Schiff // August 7th, 2019 //
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Google Has A Bunch Of New App Ad Tools For Buyers And For Sellers

Google added a slew of new solutions, ad formats and targeting options to its automated app ad platform and to AdMob, the company said on Wednesday. And there’s a theme: Automation and machine learning are becoming increasingly central to Google’s vision for app advertising. Advertisers can use automation to be more efficient with their user... Continue reading »
by Allison Schiff // July 31st, 2019 //
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Facebook Woos Game Developers To Audience Network With Playables And Rewarded Video

Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading it, to Audience Network starting Wednesday. It’s available within rewarded video and interstitial placements. In the coming weeks, Facebook is also planning to expand access to its rewarded video unit to all publishers across the... Continue reading »
by Allison Schiff // May 29th, 2019 //
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MoPub’s New SDK Helps Apps Tie User Value To Ad Spend

MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data. Historically, that type of data – which lets user acquisition managers attribute revenue and lifetime value to specific users at the impression level – has been hard to come by. Most third-party ad networks haven’t been set up to... Continue reading »
by Allison Schiff // May 21st, 2019 //
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Gay Dating App Scruff Isn’t Interested In Third-Party Relationships

Scruff has a love/hate relationship with programmatic advertising. When the gay dating app, which now has more than 12 million users, first came on the scene in 2010, its monetization strategy could pretty much be summed up in one word: AdMob. But in January, the Grindr competitor decided to remove all its banner ad slots... Continue reading »
by Allison Schiff // August 27th, 2018 //
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Storytelling App Episode Is Like Interactive TV For People Who Can’t Put Their Phones Down

Episode, a choose-your-own-adventure storytelling app, is choosing a road to revenue centered on the user experience first. Monetization is delicately balanced with the demands of UX for the interactive app, which allows users to immerse themselves in fictional narratives. “But there is a lot of revenue to be made if we can get people engaged,”... Continue reading »
by Allison Schiff // July 6th, 2017 //
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Kiip Uses JavaScript Tags To Court App Developers With An Allergy To New SDKs

Kiip is giving SDK-averse apps another option to test its demand. On Thursday, the mobile rewards ad network rolled out the ability to use JavaScript tags as a lighter-weight way to serve campaigns into a publisher’s app. Early test partners include music discovery app SoundHound and The Meet Group, which operates a suite of social... Continue reading »
by Allison Schiff // June 1st, 2017 //
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AOL Is (Finally) Rolling Up Its Sleeves On App Monetization

At long last, AOL is really starting to make use of its 2015 Millennial Media acquisition. On Tuesday, Verizon-owned AOL rolled out self-serve functionality for its mobile supply-side platform, One by AOL: Mobile. It’s basically AOL’s answer to Google’s AdMob or Twitter’s MoPub. AOL beta tested the capability for several months before launch with several partners,... Continue reading »
by Allison Schiff // January 24th, 2017 //
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Music Streaming App LaMusica Pins Its Future On Short-Form Vertical Video

LaMusica knows its largely millennial audience likes to snack. “It’s very hard to get their attention,” said Jesus Lara, EVP of digital media at Spanish Broadcasting System, one of the largest Spanish-language radio broadcasters in the United States and owner of LaMusica, a free streaming music app aimed at Hispanic millennials. “Our strategy is to... Continue reading »
by Allison Schiff // October 25th, 2016 //
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The News Republic/Cheetah Mobile Deal Is About The Admixture Of Data And Content

News Republic users read about 200 pages of news stories per month. “That’s like reading a big book of news every 30 days,” said CEO Gilles Raymond, who founded the news aggregator app in 2008, the same year the App Store launched. It’s that level of time spent that attracted Cheetah Mobile. In August, the... Continue reading »
by Allison Schiff // September 20th, 2016 //
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