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»app monetization

AppLovin To Buy Mobile Measurement Startup Adjust

AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust,... Continue reading »

by Allison Schiff // February 3rd, 2021 //
»
Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network. Goodbye waterfalls.
Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes

Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network. At that point, waterfall-based buying will no longer be supported. Facebook says the goal had always been to become a bidding-only demand source ever since in-app bidding first launched in Audience Network in 2017. But... Continue reading »

by Allison Schiff // October 16th, 2020 //
»
Podcast: Marketers Still Aren’t Spending As Much In Apps As They Should Be

The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years are like dog years, and a decade might as well be a century. But the more some things change, the more they stay the same: Marketers still need some convincing to spend on mobile and... Continue reading »

by Allison Schiff // September 30th, 2020 //
»
Brian Sapp, Jam City’s VP of user acquisition marketing
Jam City: ‘Every Function Of Our Business Is Data-Driven, Including Creative’

Jam City is jamming, despite COVID-19. The LA-based casual mobile game studio plans to hire artists, producers, data analysts and people focused on creative strategy. Gaming is one of the few verticals that’s growing during the ongoing health crisis. People started playing more games when stay-at-home orders were announced in March, and the behavior has... Continue reading »

by Allison Schiff // August 5th, 2020 //
»
IAC’s Mosaic Group: Games Get All The Attention, But Utility Apps Are Super Lucrative

Mosaic Group, IAC's global app division, is probably one of the biggest mobile app developers you’ve never heard of. It owns 40 utility apps, including RoboKiller, the largest spam call blocker in the United States; iTranslate, the translation app with the greatest penetration after Google Translate; and the hugely popular Daily Burn fitness app. Mosaic... Continue reading »

by Allison Schiff // June 10th, 2020 //
»
Activision Blizzard Media: Monetization Isn’t At Odds With The In-Game Experience

Engagement with games is up during the pandemic, but it’s not only because people are looking for a way to kill time. Gaming can be a therapeutic exercise, said Brian Ames, president of Activision Blizzard Media, the advertising and marketing division within gaming juggernaut Activision Blizzard, which owns Call of Duty, World of Warcraft and... Continue reading »

by Allison Schiff // May 13th, 2020 //
»
Despite Soaring Engagement, King Gets Dinged By A Pullback In Digital Ad Dollars

Gaming is growing like gangbusters in a socially distanced world, but it’s not immune to macroeconomic trends. Take Activision Blizzard’s mobile gaming arm, King, home to the wildly popular Candy Crush franchise. Activision Blizzard, which also owns the Call of Duty and World of Warcraft franchises, reported its Q1 earnings on Tuesday after market close.... Continue reading »

by Allison Schiff // May 5th, 2020 //
»
Why Business Is Booming For Mobile Game Publishers Despite The Downturn

The mobile gaming category – a more than $60 billion-a-year market – is thriving amid the brewing economic crisis. But unlike other publishers and platforms experiencing engagement spikes without the corresponding uptick in ad revenue, mobile game publishers are seeing massive boosts across the board. Nearly every metric (other than CPMs and cost per install or... Continue reading »

by Allison Schiff // April 21st, 2020 //
»
Coda Platform Helps Game Developers Delegate So They Can Focus On Doing

Game developers have a lot on their plate beyond developing games. There’s testing, marketing, monetization, ad serving, analytics, optimization, user acquisition and a heap of other commercial considerations. “But developers – they just want to make games,” said Andrew French, chief operating officer at Coda, a London-based game publishing platform founded last year to provide automated technology... Continue reading »

by Allison Schiff // April 15th, 2020 //
»
Mike Brooks, WeatherBug’s SVP of revenue
WeatherBug Wishes Apps Would Get With The Programmatic Program Faster

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app,... Continue reading »

by Allison Schiff // January 28th, 2020 //
»
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