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»YouAppi

YouAppi Rolls Out Retargeting Tool To Bring A Retention Mindset To Growth Marketing

The online travel search engine Kiwi.com wants to retarget users in a personalized way that’s ROI positive, said Mark Calzaverini, the company’s head of performance. “At the very least, we need to be able to identify users, make sure we’re not selling them the same thing twice,” he said. For the last year and a... Continue reading »
by Allison Schiff // December 16th, 2019 //
»
We Must Bridge The Gap Between Attribution And CRM In Mobile Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Hilit Mioduser Ames, vice president of growth, reengagement, at YouAppi. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s.... Continue reading »
by AdExchanger // November 13th, 2019 //
»
Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?

Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see the... Continue reading »
by Allison Schiff // June 20th, 2019 //
»
Auction App Tophatter Is Bidding Adieu To Facebook As Its Primary Acquisition Channel

Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition budget on Facebook. But with a solid user base of around 12 million registered users, it’s been making a concerted effort to mix up its UA strategy. “In the beginning, Facebook was a big gorilla, but... Continue reading »
by Allison Schiff // July 13th, 2017 //
»
Are Android Instant Apps Friend Or Foe For Publishers?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Matan Cohen, director of innovation at YouAppi. Imagine if you could eat everything you wanted and stay trim without exercising. You could apply that analogy to Android Instant Apps, where you can use these apps... Continue reading »
by AdExchanger // August 19th, 2016 //
»
It's A Post-Install World, Advertisers Need To Pay To Live In It

Attracting mobile users is pricy. Attracting the right mobile users is even pricier. Cost per install in September was $1.53 on iOS and $1.88 on Android, a 24% and 87% YoY increase, respectively, according to the most recent data from Fiksu. The cost to acquire a loyal user, defined as someone who opens an app... Continue reading »
by Allison Schiff // November 10th, 2015 //
»

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