• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»YouAppi

Meiry Vaknin headshot
Will Device Manufacturers Challenge The Mobile Ad Landscape?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Meiry Vaknin, vice president of partnerships at YouAppi. With Amazon having joined the Google and Facebook duopoly as the platforms dominating digital marketing, could new or old players be preparing... Continue reading »
by AdExchanger // May 15th, 2020 //
»
YouAppi Rolls Out Retargeting Tool To Bring A Retention Mindset To Growth Marketing

The online travel search engine Kiwi.com wants to retarget users in a personalized way that’s ROI positive, said Mark Calzaverini, the company’s head of performance. “At the very least, we need to be able to identify users, make sure we’re not selling them the same thing twice,” he said. For the last year and a... Continue reading »
by Allison Schiff // December 16th, 2019 //
»
We Must Bridge The Gap Between Attribution And CRM In Mobile Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Hilit Mioduser Ames, vice president of growth, reengagement, at YouAppi. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s.... Continue reading »
by AdExchanger // November 13th, 2019 //
»
Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?

Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see the... Continue reading »
by Allison Schiff // June 20th, 2019 //
»
Auction App Tophatter Is Bidding Adieu To Facebook As Its Primary Acquisition Channel

Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition budget on Facebook. But with a solid user base of around 12 million registered users, it’s been making a concerted effort to mix up its UA strategy. “In the beginning, Facebook was a big gorilla, but... Continue reading »
by Allison Schiff // July 13th, 2017 //
»
Are Android Instant Apps Friend Or Foe For Publishers?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Matan Cohen, director of innovation at YouAppi. Imagine if you could eat everything you wanted and stay trim without exercising. You could apply that analogy to Android Instant Apps, where you can use these apps... Continue reading »
by AdExchanger // August 19th, 2016 //
»
It's A Post-Install World, Advertisers Need To Pay To Live In It

Attracting mobile users is pricy. Attracting the right mobile users is even pricier. Cost per install in September was $1.53 on iOS and $1.88 on Android, a 24% and 87% YoY increase, respectively, according to the most recent data from Fiksu. The cost to acquire a loyal user, defined as someone who opens an app... Continue reading »
by Allison Schiff // November 10th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog’s Say-So
  • Here’s How Music App Audiomack Got 64% Of its Users To Opt Into iOS Ad Tracking
  • Google Still Dominates Advertiser Perceptions SSP Report, But The Field Has Toughened
  • Apple Will Make A Change In IOS 15 That Marks The Official End Of Self-Attributing Networks
  • Why Are Large Agencies Struggling To Adapt To Digital TV?
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved