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»Nielsen One

Amazon Bullish About Gaming; Nielsen Combines Streaming Measurement Solutions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period... Continue reading »
by AdExchanger // October 8th, 2021 //
»
Twitter Integrates With Nielsen In Bid For TV Dollars

Allison Schiff contributed Twitter is expanding its relationship with Nielsen to boost its ability to plan and execute video strategies. The company will integrate Nielsen Media Impact (NMI) and Nielsen Ad Intel — solutions that help advertisers to measure and plan campaigns across a variety of media platforms — into the Twitter Amplify video ad... Continue reading »
by Tony Rifilato // April 8th, 2021 //
»
 

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