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»Nielsen One

Is Netflix Losing On Games?; Nielsen Gets Territorial

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Games Or Gains? Gaming on Netflix isn’t taking off. That’s hardly surprising – you may very well not even have known Netflix has gaming. And that’s a problem for Netflix, which is looking to increase its subscriber base (or at least keep existing subscribers… Continue reading »
by AdExchanger // August 11th, 2022 //
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Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the measurement race, and this one’s name is Good Ol’ YouTube. Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce… Continue reading »
by AdExchanger // July 25th, 2022 //
»
Comic: Things no one asked, ever.
Watch Out, Nielsen ONE, Comscore Is Busily Building A Unified Cross-Platform Measurement Offering Of Its Own

The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement suite that will eventually combine TV, connected TV, video, digital and social media measurement into one deduplicated offering. Comscore will roll out its new suite in phases throughout 2022. Nielsen, Comscore’s longtime rival, is also… Continue reading »
by Allison Schiff // January 5th, 2022 //
»
TV Will Fuel Ad Tech Deals In 2022; Publishers Cash In On The NFT Craze

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected to double by 2026, according to GroupM’s most recent industry forecast – which means ad tech firms with advanced measurement capabilities could be looking to make acquisitions this year, Business Insider reports. Measurement companies have their… Continue reading »
by AdExchanger // January 4th, 2022 //
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Amazon Bullish About Gaming; Nielsen Combines Streaming Measurement Solutions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period… Continue reading »
by AdExchanger // October 8th, 2021 //
»
Twitter Integrates With Nielsen In Bid For TV Dollars

Allison Schiff contributed Twitter is expanding its relationship with Nielsen to boost its ability to plan and execute video strategies. The company will integrate Nielsen Media Impact (NMI) and Nielsen Ad Intel — solutions that help advertisers to measure and plan campaigns across a variety of media platforms — into the Twitter Amplify video ad… Continue reading »
by Tony Rifilato // April 8th, 2021 //
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