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»alternative measurement

Kelly Abcarian, EVP of measurement and impact, NBCUniversal
Living In A Multicurrency World, With NBCU’s Kelly Abcarian

“Gone are the days of three networks, one screen, one ad and one way to count,” says Kelly Abcarian, EVP of measurement and impact at NBCUniversal, on this week’s episode. “One way to count” is a thinly veiled reference to Nielsen, long the TV ad industry’s primary currency provider – and also Abcarian’s former employer. Abcarian… Continue reading »

by Allison Schiff // March 29th, 2022 //
»
Nielsen And VideoAmp Don’t Agree On Much – But They Do Agree On MRC Accreditation

TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as alternative measurement providers start to gain a foothold at Nielsen’s expense. But there’s at least one thing most competing measurement providers can agree on: the importance of independent accreditation. “I’m a big believer in accreditation,”… Continue reading »

by Alyssa Boyle // March 1st, 2022 //
»
Comcast Picks VideoAmp As The First Alt Measurement Provider To Use Its Data

Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. Specifically, Comcast will license its viewership data to VideoAmp. “New types of TV and ad inventory have become much more widely available, including CTV and addressable linear,” said Claudio Marcus, VP of strategy at Comcast Advertising. “But… Continue reading »

by Alyssa Boyle // February 24th, 2022 //
»
Nielsen, Comscore And VideoAmp CEOs Debate Measurement At IAB ALM

What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at Comscore; and VideoAmp CEO Ross McCray took to the stage at the IAB Annual Leadership Meeting to talk measurement… Continue reading »

by Alyssa Boyle // February 9th, 2022 //
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Comic: Alternative Currencies

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

by Nate Neal // February 4th, 2022 //
»
Joanna Drews, CEO and co-founder, HyphaMetrics
Alt Panel Provider HyphaMetrics Is On A Mission To Democratize TV Measurement

Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews, CEO and co-founder of HyphaMetrics, a measurement startup that launched last year and now has a panel that’s working to scale to 5,000 homes and roughly 15,000 devices. But the recent wave of interest in… Continue reading »

by Allison Schiff // November 4th, 2021 //
»
Amazon Bullish About Gaming; Nielsen Combines Streaming Measurement Solutions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period… Continue reading »

by AdExchanger // October 8th, 2021 //
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