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Eb Adeyeri

Online Advertising

AdExchanger’s Top 10 (Or 16) Most Popular Opinion Columns Of 2024

BY Anthony Vargas// December 26th, 2024

2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.
OPINION: Data-Driven Thinking

CAPI Isn’t A Band-Aid For Cookie Deprecation. It’s An Essential Solution

By Eb Adeyeri, Jellyfish// October 22nd, 2024

Despite Chrome’s cookie deprecation turnaround, a comprehensive CAPI strategy remains crucial for brands advertising on Meta, LinkedIn and Snap – yet many advertisers are dragging their feet. Why the reluctance?