Marketers

Three themes dominated our coverage this year: consolidation, transparency and measurement.

Arcane, a marketing workflow automation startup, announced $5 million in seed funding on Thursday. The VC firm Accel is leading the round.

A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across its Search Partner Network in response to the most recent Adalytics report.

This week, the AdExchanger Commerce newsletter examined a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit.

Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and monetization. Even worse: Men’s sexual health brands have a much easier time with advertising.

“What frustrates me most about this situation is how easily it can be remedied in a way that will benefit all parties,” writes Lou Paskalis about the Google Search Partner network brand safety debacle.

Therabody kept hearing from its core audience of performance athletes that they’d also like to see products their aging parents could use. This customer feedback prompted the company to push into a new area: wellness.

Timex Group CMO Shari Fabiani discusses how the brand is clocking consumer data for sustainability and product strategy.

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company.

Jessica Padula describes how Nespresso attracts Gen Z customers who are “obsessed with coffee” via brand events, a strong CRM program and Reddit.

Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience.

It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. Just because alt currencies didn’t take over the upfronts this year doesn’t mean there hasn’t been movement.

Chris Symmes, director of dressings for Unilever North America, on marketing Hellmann’s and its West Coast counterpart, Best Foods.

Programmatic transparency is achievable in theory, but elusive in practice, says Sherine Ebadi, managing director of forensic investigations and intelligence at risk management services provider Kroll.

American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of a transaction, it’s able to collect insights about buying behavior directly from the source.

Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how things worked. But third-party deprecation, regulations and privacy policies, threw online advertising back in turmoil. “That’s the fun part for me,” says Sam Cox.

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently.

The CDC’s “Wild to Mild” campaign targets pregnant people and parents with the message that flu vaccines can “tame” flu’s symptoms, reducing the severity of an infection.

Arielle Garcia, UM’s former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests and conflicting loyalties, shackled to the industry status quo by “dysfunctional interdependencies.”

US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.

Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger.

When it comes to digital media, Allstate is in good hands: its own. Starting in Q1 2015, the insurance giant will bring its digital media-buying function fully in-house. Although Allstate will now take care of all of its own programmatic buying, its media agency, Starcom, will continue to take the reins on traditional planning and […]