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»Agencies

CES 2020: IPG’s Michael Roth On Acxiom And The Changing Face Of Television

When it comes to data, IPG CEO Michael Roth has said in the past: “Why buy it when you can rent it?” But that thinking changed last year when Acxiom went up for sale. When IPG bought Acxiom, it was able to build new offerings around first-party data management. In October IPG launched Kinesso, a... Continue reading »
by Alison Weissbrot // January 9th, 2020 //
»
The Rationale Behind S4 Capital’s Acquisition Of Digital Agency Circus Marketing

S4 Capital, Martin Sorrell’s scrappy new holding company, acquired Mexico City-based multicultural digital content agency, Circus Marketing, on Wednesday – its 11th deal in just over a year. Here’s why: an expanded footprint, more capacity in existing markets and data, data, data. “It’s a smart deal that makes sense for their strategy,” said Jay Pattisall, a... Continue reading »
by Allison Schiff // January 9th, 2020 //
»
Omnicom’s Jonathan Nelson On The Invention Of Ads Data Hub And Why Data For Data’s Sake Is A Waste

Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data, rather than using it to derive insights? “You have to look at broad groups of data to understand consumption,” said Jonathan Nelson, CEO of Omnicom Digital. Rather than purchase a data broker, Omnicom... Continue reading »
by Alison Weissbrot // January 3rd, 2020 //
»
GroupM Vet Oleg Korenfeld Joins Troika To Bring Data Further Up The Funnel

It’s almost 2020, and data and technology have revolutionized media. So why has the industry still not been able to crack data-driven creative? After six years at media agencies, Oleg Korenfeld asked himself that same question. In December he left Wavemaker, where he was global chief platforms officer, to join LA-based branding and experiential agency... Continue reading »
by Alison Weissbrot // December 20th, 2019 //
»
Nick Brien To Leave Dentsu Aegis, Jacki Kelley To Take Over As CEO Of Americas

Nick Brien, CEO of Dentsu Aegis Network in the Americas, will leave at the end of the year after 2 1/2 years on the job, the company said Friday. He will be replaced by Jacki Kelley, who joined Dentsu in March as president, chief client officer and CEO of creative in the United States. Kelley... Continue reading »
by Alison Weissbrot // December 13th, 2019 //
»
To Juice Creative Performance, Cadreon Extends Native Social Ads To Premium Pubs

The programmatic industry is known for its breakthroughs in data and media. But when it comes to creative formats, innovation has fallen short. Programmatic ad units are largely still the same banners and pre-roll videos of 10 years ago, which don’t perform as well as the in-feed native ads consumers see on social. Instagram and... Continue reading »
by Alison Weissbrot // December 11th, 2019 //
»
Hearts & Science Exec Megan Pagliuca Promoted To Bring Programmatic Thinking To Linear

The linear world is going programmatic, and agencies need to start applying audience strategies to their traditional buys. To instill that mindset at Omnicom, agency Hearts & Science said Tuesday it has elevated its Chief Data Officer Megan Pagliuca to chief data and media officer. The title change might seem nominal, but her new purview... Continue reading »
by Alison Weissbrot // December 10th, 2019 //
»
Magna: Marketers Are Getting Priced Out By Skyrocketing TV Ad Rates

TV viewership is now decreasing faster than linear TV inventory prices are increasing, according to Magna’s latest forecast. This shift is causing the TV networks’ revenues to slip. Global linear TV ad spend was down 4% year over year to $289 billion in 2019, according to Magna. This year for the first time, TV represented... Continue reading »
by Alison Weissbrot // December 9th, 2019 //
»
Google Exits Managed Services, Welcome News For Its Key Agency Partners

Google is officially getting out of the managed services business in the United States, the company said earlier this month. The company shared the news at its Google Marketing Partners summit, an event that caters to agencies, consultants and other service providers. Google has long offered managed services across Google Display & Video 360, Search... Continue reading »
by Alison Weissbrot // November 26th, 2019 //
»
Zenith: Privacy And Regulation Slow Global Programmatic Growth

Regulation and an increased demand for user privacy has slowed the flood of money into programmatic advertising globally. Sixty-nine percent of all dollars spent on digital advertising will be transacted programmatically by 2020, up from 65% in 2019, Zenith predicts. And programmatic spend will surpass $100 billion globally for the first time this year. But... Continue reading »
by Alison Weissbrot // November 25th, 2019 //
»
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