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»Agencies

Merkle Launches An Identity Solution As The Industry Weans Off Cookies

Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent acquisition of 4Cite, a first-party publisher tag that lets media owners retarget audiences over email and on platforms such as Facebook by matching hashed email addresses. Here’s how it... Continue reading »
by Alison Weissbrot // February 11th, 2020 //
»
AKQA Applies A 'Performance Lens' To Brand Measurement

Brand marketing is starting to get more measurable, and budgets are beginning to follow. Adidas, Topshop and others have been vocal about the need to spend more on brand building, and DTC brands also want scale beyond digital – but that doesn’t mean blindly tossing money into TV and hoping for brand lift. “Digital isn’t the... Continue reading »
by Allison Schiff // February 11th, 2020 //
»
Publicis Is Winning Business, But Still Can’t Get Back To Growth

It was the same old story at Publicis Group in 2019: lagging organic growth as it tried to overcome a struggling creative business and assemble the pieces from a long transformation. Organic growth dipped 2.3% to $12 billion in 2019, and declined 4.5% to $3.2 billion in Q4, in line with lowered expectations the company... Continue reading »
by Alison Weissbrot // February 6th, 2020 //
»
Quan Media Group Launches To Help DTC Brands Navigate The Gnarly World Of OOH

Direct-to-consumer brands in need of scale are increasingly turning to out-of-home – the only traditional media that’s showing growth. But the OOH media market is a fragmented place for brands that first cut their teeth in digital. “A lot of these brands don’t have an education about the space,” said Brian Rappaport, an IPG and Publicis... Continue reading »
by Allison Schiff // February 5th, 2020 //
»
Can Indie Agency Jellyfish Expand Into A Global Network?

When the boutique programmatic agency Jellyfish sold a majority $550 million stake last November to French holding company Fimalac, it did so to transform from an agency into a global network. Jellyfish started as a Google Marketing Platform (GMP) reseller and programmatic in-houser. It will make this transition by acquiring specialist companies that can enhance... Continue reading »
by Alison Weissbrot // February 5th, 2020 //
»
Mark Read: The Future Of WPP Is Interoperable

WPP CEO Mark Read will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. WPP CEO Mark Read has worked to make the holding company faster, simpler and more collaborative. Since taking on the top role a little over a year ago, Read reshaped the world’s largest holding company, notably folding... Continue reading »
by Alison Weissbrot // January 17th, 2020 //
»
Dentsu Aegis Network Acquires E-Nor, Beefing Up Google Marketing Platform Expertise

Dentsu Aegis Network said Tuesday it has acquired E-Nor, a California-based consulting firm that specializes in Google Analytics and is a major reseller and sales and service partner of Google Marketing Platform. E-Nor and its roughly 45 employees will fold into Cardinal Path, the marketing and analytics consulting group Dentsu acquired in 2016. Cardinal Path... Continue reading »
by Alison Weissbrot // January 14th, 2020 //
»
Martin Sorrell: The Big Idea Isn’t Enough

If there’s one thing that gets Martin Sorrell’s goat, it’s the accusation that he doesn’t care about creativity. “People say I’m a bean counter or an accountant, and I don’t mind that, they’re just having a dig,” said Sorrell, executive chairman of S4 Capital, the digital-focused holding company upstart he founded on his exit from... Continue reading »
by Allison Schiff // January 13th, 2020 //
»
CES 2020: IPG’s Michael Roth On Acxiom And The Changing Face Of Television

When it comes to data, IPG CEO Michael Roth has said in the past: “Why buy it when you can rent it?” But that thinking changed last year when Acxiom went up for sale. When IPG bought Acxiom, it was able to build new offerings around first-party data management. In October IPG launched Kinesso, a... Continue reading »
by Alison Weissbrot // January 9th, 2020 //
»
The Rationale Behind S4 Capital’s Acquisition Of Digital Agency Circus Marketing

S4 Capital, Martin Sorrell’s scrappy new holding company, acquired Mexico City-based multicultural digital content agency, Circus Marketing, on Wednesday – its 11th deal in just over a year. Here’s why: an expanded footprint, more capacity in existing markets and data, data, data. “It’s a smart deal that makes sense for their strategy,” said Jay Pattisall, a... Continue reading »
by Allison Schiff // January 9th, 2020 //
»
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