TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.
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Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks
Yahoo is not like other companies promoting AI buzz; Elite “clippers” turn longform content into short, shareable clips; The Army prepares to reset ad business.
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
Walmart and Vizio announced at NewFronts that unified account logins are coming to smart TVs using Vizio’s operating system.
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Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts
Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators.