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»Allison Schiff

KERV Is Betting On Interactive, Shoppable Video As More Than Just A Novelty

The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that allows TV meteorologists to move weather and storm graphics around on green screens. Welch licensed the patent to ABC, NBC and CBS for their news broadcasts.… Continue reading »
by Allison Schiff // April 27th, 2020 //
»
LA Times: ‘Programmatic Is Going To Be A Big Part’ Of Publisher’s Future

“The Sell Sider” is a column written for the sell side of the digital media community.  Lee Fentress wasn’t always sold on programmatic. But he’s changed his tune since joining the Los Angeles Times as VP of ad sales a little more than three months ago. “I came in pretty skeptical of programmatic, really wanting to do less programmatic and… Continue reading »
by Allison Schiff // April 4th, 2018 //
»
 

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