The Programmatic and Marketing Technology Events of the Year

Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape

Marketing budgets are rising. Confidence in measurement isn't.

Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what's actually driving growth across the broader media mix.

The bigger challenge? Your competitors.

While you're focused on internal dashboards, competitors may be increasing spend in key markets, testing new channels and creative strategies, and gaining share of voice before you even notice.

Proving CTV Performance Under CFO Scrutiny

CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional attribution falls short in a fragmented CTV landscape and why incrementality is emerging as the new standard for measuring real business impact. Attendees will learn how to separate attribution from causality, validate incremental lift, and align CTV reporting with finance-ready outcomes that withstand CFO scrutiny.

Programmatic AI Las Vegas

Beyond the Buzz: From ideas to Action, Make Intelligence Work for Your Business, Today.

How Media Company Insights Teams Win Back Time and Show Full-Funnel Impact

Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are transforming time-consuming workflows into streamlined, scalable systems that deliver faster, more impactful results. Learn how to simplify everything from tagging and survey setup to reporting and study management—freeing your team from manual tasks and empowering them to focus on what really drives revenue. This isn’t just about efficiency—it’s about elevating your role from support to strategic partner.

Walk away with fresh ideas to accelerate insights, strengthen advertiser relationships, and unlock new opportunities with scalable brand lift and outcome-driven measurement.

Beyond the Roadmap: What Agencies That Ship AI Actually Do Differently

AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, but operational reality. The results were blunt: 66% are stuck in experimentation purgatory. More than half can’t articulate a differentiated AI story. Almost none have production-grade tools built around their actual workflows, yet nearly half say that’s the support they need most. So what separates the 16% that have AI embedded across teams with KPIs from everyone else? And what does it actually look like when an agency stops planning and starts shipping? This session unpacks the data, then shows you the receipts. We’ll walk through the key findings from our AI Adoption Survey and white paper series — the real barriers (skills and time, not budget), the confidence gap, the “Shadow AI” problem — and then go live inside the AI Digital Labs Incubator. You’ll see real tools, built in days from real client pain points, running in production right now — including AI-powered consumer insights, brand visibility across AI search engines, and diagnostic site audits. Plus, a moderated panel with client partners sharing what changed, what surprised them, and what they’d build next.

Convergent TV World 2026

Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the future of video advertising across every screen.

How Publishers Can Stay in Control and Boost Profitability With AI-Powered Ad Selling

AI is already reshaping how media is bought, optimized, and measured, but too often publishers are watching the value flow elsewhere. In this webinar, join AdButler and AdExchanger as we explore how publishers can stay in control and boost profitability by putting AI to work across the ad selling lifecycle. We'll highlight where AI can actually drive revenue, from pricing and forecasting to trafficking, optimization, and demand management. This webinar will also shine the spotlight on what publishers need to do to ensure these systems work for their business—not for everyone else in the supply chain.

Convergent TV Awards

The Convergent TV Awards celebrate excellence across the entire screen ecosystem — where television, streaming, gaming, digital out-of-home (DOOH), retail media, and emerging platforms intersect. From the living room to the mobile device, from the stadium screen to the streetscape, today’s audiences move fluidly across platforms…and the industry must, too. These awards honor the brands, agencies, platforms, and technology partners leading the way in this new era of cross-screen innovation, creativity, and convergence. Early Deadline: Dec. 5th

2024 Top 50 Programmatic Power Players

AdExchanger’s Top 50 Programmatic Power Players is the digital marketing industry’s definitive list of the best agencies, strategic partners, technology service providers, and consultants of the year. View the list.

Cablefax’s Most Powerful Women

Cablefax celebrates the Most Powerful Women for their influence and leadership within the industry — as well as their dedication to empowering other execs to grow and thrive. The Most Powerful Women awards and magazine recognize women across all departments including advertising, communications, corporate culture, sales, content, consultants, distribution, digital, finance, legal, operations and more. Join us in honoring these women who break boundaries and set new standards.

Programmatic Impact Awards

The Programmatic Impact Awards spotlights the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies and game-changing innovations. Winners aren’t just keeping up, they’re redefining what’s possible. Congrats to the winners!

Driving Performance and Suitability in Programmatic

What good is performance if the media environment undermines it? In programmatic, efficiency is no longer enough. Advertisers want outcomes they can trust. Publishers want quality content valued, not blocked by blunt safety tools. The challenge is connecting results with media quality and integrity.

Programmatic I/O New York

Plan ahead for Programmatic I/O New York, September 29-30, 2025. Registration now open.