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» James Hercher

James Hercher
Senior Editor

James covers the ecommerce, advertising technology, Google and other topics. He joined AdExchanger in March 2015 after a stint in communications for advertising technology companies. He spent two years in TV production, working for the NFL and then for the PBS NewsHour, where he covered the 2012 election and foreign affairs.

Contact James

Articles by James

How Equity Analysts Are Assessing COVID-19’s Impact On Media And Marketing Sector

Monday’s Coronavirus (COVID-19) related market crash was the worst in the United States and the United Kingdom since 2008. Given the spiraling situation, what will be the impact on the media and marketing sector? The performance of individual stocks and the guidance from equity analysts offer some early clues. Ad-based companies are often the first... Continue reading »
by James Hercher // March 10th, 2020 //
»
What Happens To The Bloomberg Ad Money Now?

Michael Bloomberg’s Democratic primary campaign is finished, but is the Bloomberg media machine exiting the race as well? There is only speculation about how and how much Bloomberg will invest to back Joe Biden, who he endorsed when he dropped out, or on liberal advocacy campaigns. He seems intent on remaining a force in the... Continue reading »
by James Hercher // March 5th, 2020 //
»
Marketers Struggle To Relearn The Former DoubleClick ID

Third-party cookies are going away and Google is restricting ID sharing. What does this mean for Google’s suite of advertising IDs and the advertisers and publishers that rely on them for monetization? It’s one of the most consequential questions for the world of online advertising, but nobody has a clear answer. Google operates two different... Continue reading »
by James Hercher // March 4th, 2020 //
»
OAREX: Ad Payments Have Stabilized, But Payment Gap Remains An Issue

Digital media payment issues have settled down from a year ago, when Sizmek went bankrupt with tens of millions of dollars owed to ad tech companies and publishers, but there are still troubling trends in the market, according to the OAREX Q4 2019 online advertising payments report released on Tuesday. The data for the report... Continue reading »
by James Hercher // March 3rd, 2020 //
»
AdExchanger Politics: Super Tuesday Ad Strategies

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Super Tuesday is the presidential primary’s most important day, with 14 states, a third of delegates up for grabs, and a... Continue reading »
by James Hercher // March 3rd, 2020 //
»
As LinkedIn Allows Richer Use Of Audience Data, Madison Logic Taps In

The B2B advertising company Madison Logic launched an account-based marketing (ABM) integration with LinkedIn's Marketing Analytics API on Tuesday. The product connects LinkedIn data with campaign delivery and performance for a better understanding of B2B advertising at an account level. ABM is the B2B industry approach that focuses on specific job titles or account holders... Continue reading »
by James Hercher // March 3rd, 2020 //
»
The Trade Desk Starts To Flex Its Muscles With DSP Scale And Media Deals

The Trade Desk CEO Jeff Green painted a rosy picture for 2020, telling investors during the 2019 earnings report on Thursday that he’s never been so confident about the company’s growth prospects. The Trade Desk earned $215.9 million in Q4 2019 and $661.1 million for the full year, up 35% and 39%, respectively, from the... Continue reading »
by James Hercher // February 27th, 2020 //
»
Can Comcast’s Blockgraph Bring Data Matching And Crypto Tech To TV?

Comcast’s FreeWheel ad server business has been developing a blockchain-based data onboarding service called Blockgraph since December 2018. The system is finally ready for a broader push into the TV ad industry, said Blockgraph GM Jason Manningham. Last year, Blockgraph ran the first campaign where a marketer’s first-party CRM data was directly matched to a... Continue reading »
by James Hercher // February 27th, 2020 //
»
The Tool Brands Are Using To Get Directly Into An Online Retailer’s Cart

Although Amazon, Walmart and Target know which brands are sending them fruitful traffic, the brands themselves are often in the dark. Some of the top-spending brands don’t have meaningful dot-com sales of their own, and even when they direct traffic to retailers with an affiliate link, people don’t always convert immediately or on the same... Continue reading »
by James Hercher // February 26th, 2020 //
»
Comcast Doubles Down On Ad-Supported Streaming With Deal For Xumo

Comcast has acquired the OTT streaming service Xumo, the companies announced Tuesday. Terms of the deal were not disclosed. Xumo is best known for its free, ad-supported app on platforms like Roku and Apple TV. It licenses content and other networks to create a linear-like television experience. Xumo’s ad revenue is undisclosed, but it’s a... Continue reading »
by James Hercher // February 25th, 2020 //
»
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