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»Apple IDFA

Post IDFA CPMs Have Skyrocketed, So What’s Happening?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s... Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
»
Here’s How Music App Audiomack Got 64% Of its Users To Opt Into iOS Ad Tracking

The system prompt required by Apple’s AppTrackingTransparency framework doesn’t leave a ton of wiggle room. Apps have just a brief customizable text field above the fateful choice – “Allow tracking” or “Ask app not to track” – where they can share how they use data and why that data sharing might benefit a user. But there are... Continue reading »
by Allison Schiff // June 11th, 2021 //
»
Comic: Privacy Patrol

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // June 11th, 2021 //
»
Jake Moskowitz, VP of data strategy and head of Emodo Institute
The End of IDFA: 4 Misconceptions And 3 Ways Forward

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, VP of data strategy and head of Emodo Institute at Ericsson Emodo, a tech subsidiary of Ericsson. Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies in Chrome have turned the... Continue reading »
by AdExchanger Guest Columnist // June 8th, 2021 //
»
Google’s LAT-Like Update On Android Augers Bigger Privacy Moves To Come

Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today,... Continue reading »
by Allison Schiff // June 4th, 2021 //
»
The company that created the technical spec for the China Advertising ID (CAID), Reyun, was acquired by Chinese mobile ad tech company Mobvista last month.
Mobvista Acquired One Of The Companies That Made The China Advertising ID

One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly... Continue reading »
by Allison Schiff // May 21st, 2021 //
»
Tanya Lee Vungle
These Apps Will Benefit The Most From Apple's Pending IDFA Changes

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Tanya Lee, GM EMEA, Vungle. Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they... Continue reading »
by AdExchanger Guest Columnist // May 21st, 2021 //
»
IOS 14.5 Is Live, ATT Enforcement Begins – And Here’s How We Got Here

Blood pressures spiked at around 1 p.m. Eastern on Monday when Apple at long last released iOS 14.5 out of beta and into the wild. Befittingly, it’s been a wild ride since June 2020, when Apple first announced at its Worldwide Developers Conference (WWDC) that starting with iOS 14, developers and advertisers would need explicit... Continue reading »
by Allison Schiff // April 26th, 2021 //
»
Buried in the very last sentence at the bottom of a press release about AirTags, Apple finally and offhandedlty shared that iOS 14.5 comes out next week.
IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week

UPDATE: 6:15 p.m. ET And so speaketh Apple. Sort of. In a brief blog post published on Tuesday, Apple appears to finally share a specific date for AppTrackingTransparency enforcement: April 26. In the post, Apple notes that its ATT framework will be required for all apps beginning with the upcoming public release of iOS 14.5,... Continue reading »
by Allison Schiff // April 20th, 2021 //
»
Swaarm, a startup that helps buyers and ad networks track performance marketing, has launched a solution for privacy-enabled attribution on iOS 14.
Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA

Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. Rather than having to pivot like a legacy mobile measurement provider, Swaarm’s co-founders (who had been developing the technology for... Continue reading »
by Allison Schiff // April 13th, 2021 //
»
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