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»Apple IDFA

Steve Webb, VP of revenue, Ads, Unity
Meta Exec Steve Webb Moves To Unity As VP Of Revenue For Ads

Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie Shumaker, who was elevated to SVP of revenue for Unity’s Create division in October. (Unity, which went public in September 2020,… Continue reading »
by Allison Schiff // June 29th, 2022 //
»
PubMatic Bets Big On SPO And Shrugs Off OpenPath

SSPs seem unfazed by OpenPath – at least on the surface. Supply-path optimization (SPO) is one of three key growth strategies for PubMatic this year, Rajeev Goel, PubMatic’s CEO and co-founder, told investors during the company’s Q4 earnings call on Monday. So when it comes to SPO solutions like OpenPath, PubMatic is focusing on where… Continue reading »
by Anthony Vargas // March 1st, 2022 //
»
Mike Brooks, SVP of revenue, WeatherBug
How Ad Tech Can Address The iOS Monetization Challenge

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Brooks, SVP of revenue at WeatherBug. Recent analysis from PubMatic highlights two trends that we at WeatherBug have been experiencing firsthand. One, iOS CPMs have dropped over the last two quarters and, two,… Continue reading »
by AdExchanger Guest Columnist // December 1st, 2021 //
»
Brian Bowman, CEO and founder, Consumer Acquisition
Post IDFA CPMs Have Skyrocketed, So What’s Happening?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s… Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
»
In preparation for the wide release of AppTrackingTransparency along with iOS 14.5 in April, Audiomack tested and implemented a pre-prompt that would pop up before Apple’s more utilitarian system prompt.
Here’s How Music App Audiomack Got 64% Of its Users To Opt Into iOS Ad Tracking

The system prompt required by Apple’s AppTrackingTransparency framework doesn’t leave a ton of wiggle room. Apps have just a brief customizable text field above the fateful choice – “Allow tracking” or “Ask app not to track” – where they can share how they use data and why that data sharing might benefit a user. But there are… Continue reading »
by Allison Schiff // June 11th, 2021 //
»
Comic: Privacy Patrol

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // June 11th, 2021 //
»
Jake Moskowitz, VP of data strategy and head of Emodo Institute
The End of IDFA: 4 Misconceptions And 3 Ways Forward

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, VP of data strategy and head of Emodo Institute at Ericsson Emodo, a tech subsidiary of Ericsson. Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies in Chrome have turned the… Continue reading »
by AdExchanger Guest Columnist // June 8th, 2021 //
»
Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet.
Google’s LAT-Like Update On Android Augers Bigger Privacy Moves To Come

Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today,… Continue reading »
by Allison Schiff // June 4th, 2021 //
»
The company that created the technical spec for the China Advertising ID (CAID), Reyun, was acquired by Chinese mobile ad tech company Mobvista last month.
Mobvista Acquired One Of The Companies That Made The China Advertising ID

One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly… Continue reading »
by Allison Schiff // May 21st, 2021 //
»
Tanya Lee Vungle
These Apps Will Benefit The Most From Apple’s Pending IDFA Changes

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tanya Lee, GM EMEA, Vungle. Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they… Continue reading »
by AdExchanger Guest Columnist // May 21st, 2021 //
»
See more articles
 

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