• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Mediahub

Mediahub: The Completion Rate Is Still A Viable Video Performance Metric

Mediahub, the planning and buying arm of Mullen Lowe, has partnered with cross-device platform Tapad to help identify viewers cross-screen. In doing so, it hopes to help brands – as well as “tune-in” clients such as entertainment and media broadcasters PBS, VH1 and National Geographic Channel – drive audience viewership across all devices. “Given the... Continue reading »
by Kelly Liyakasa // June 5th, 2015 //
»
The Opportunities Ahead For New Millennial Media CEO Barrett - Industry Reaction

Yesterday, mobile ad network Millennial Media announced the hire of industry – and programmatic-media – veteran Michael Barrett as its new CEO. As Barrett told AdExchanger's Judith Aquino yesterday, "Buying programmatically is certainly a big interest with a lot of our advertisers, publishers and developing partners, and we’ll continue going down that path. [But] Millennial is also... Continue reading »
by John Ebbert // January 28th, 2014 //
»
Mullen’s Corcoran: Data And Creativity Are Not Mutually Exclusive

Sean Corcoran, SVP and director of digital media and social influence at Boston-based digital agency Mediahub/Mullen, says that while the company is “a little bit more of…a ‘right-brain’ agency” because of its creative focus, data and analytics can still drive that innovation. Mediahub/Mullen serves clients like VH1, JetBlue and Adidas, and Corcoran spoke with AdExchanger... Continue reading »
by Kelly Liyakasa // January 20th, 2014 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Coronavirus Pandemic Is Putting Pressure On Ad Tech
  • Live Industry Updates: WPP Cuts Executive Committee Salaries By 20%; Maven Lays Off 9%
  • How Employers Are Taking Care Of Their Workers During COVID-19
  • How To Find The Bright Spots In A Bad Ad Economy
  • Affiliate Marketing Is A Game Of Chutes And Ladders Right Now
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved