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»outstream video

ShowHeroes Buys Smartclip To Bring Contextual-First Tech To US And LATAM Markets

With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the… Continue reading »

by Alyssa Boyle // February 1st, 2022 //
»
To Meet Video Demand, Time Inc. Turns To Google’s Mobile Outstream

As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete. For storied publisher Time Inc., one solution is to bring its own mobile-optimized video solutions to market. Using Google’s native framework, Time created a mobile, in-feed video solution dubbed Adapt that is customized to its… Continue reading »

by Sarah Sluis // October 12th, 2017 //
»
Slate: There Are More Profitable Bodegas In NYC Than Profitable Media Companies

Publishers are under pressure to scale and monetize, but those business realities can dampen audience experience. When Slate’s president, Keith Hernandez, called out janky links from content recommendation engines earlier this week, he noted that while they drive revenue, it’s often at the expense of quality. Hernandez, who started at Slate a year ago after… Continue reading »

by Kelly Liyakasa // November 3rd, 2016 //
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Taboola-Owned ConvertMedia Shutters Exchange, Doubles Down On High-Impact Video

There’s no point in being a me-too solution. That notion is what prompted ConvertMedia to evolve itself from a display network to a supply-side platform focused on outstream video about two years ago. It was also a main driver behind ConvertMedia’s decision to sell to content rec engine Taboola this summer. Once the ink was… Continue reading »

by Allison Schiff // October 17th, 2016 //
»
ARIA Resort Weighs The Impact Of Viewability (And Creative) On Video Completion

Upscale Las Vegas hotel Aria Resort & Casino wanted to draw a clearer correlation between viewability and video completions, two metrics sometimes at odds for advertisers. And as mobile video became more substantive in its media mix, it also needed to crack the creative demands of smaller screen sizes. When Aria set out two years… Continue reading »

by Kelly Liyakasa // August 24th, 2016 //
»
Teads Raises $47M To Push Outstream Video Formats In Asia

French video supply-side platform Teads has raised 43 million euros in debt financing – about $48 million – to continue pushing its outstream video ad formats. The financing came from several sources, including French multinational bank BNPP, Bank of China and HSBC. The company has raised $70 million in combined VC and debt, according to… Continue reading »

by Kelly Liyakasa // August 1st, 2016 //
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Outstream Video Faces Trackability Challenges

Buyers have decidedly mixed feelings about outstream video. Outstream formats are generally billed as a highly viewable alternative to scarce pre-roll because they’re embedded natively within article text and only play with the sound on when a consumer scrolls over. But some say outstream formats are difficult to discover within the exchange environment and, unsurprisingly,… Continue reading »

by Kelly Liyakasa // June 23rd, 2016 //
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Do Advertisers Like Outstream Video?

Premium video scarcity and the rise of in-feed mobile video have created the perfect storm for an explosion of outstream video – a format that, instead of running instream as pre-roll or mid-roll, is either embedded between article content or within a slideshow. Thus, these formats don’t need to be attached to publisher’s video content to… Continue reading »

by Kelly Liyakasa // April 7th, 2016 //
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