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»contextual data

Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data marketplace that aggregates data from atypical sources.
Peer39 Has A New Marketplace For Unconventional Contextual Targeting Data

Contextual targeting vendor Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data marketplace that aggregates data from atypical sources to apply against programmatic buys. The marketplace, which came out of beta on Tuesday after more than a year, includes cookie-free data sets from suppliers such as Hotspex... Continue reading »
by Allison Schiff // March 2nd, 2021 //
»
SHE Media Steps Up Deals Powered By Niche Data

SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead of showing ads on health-related content, they’re contextually targeting articles about colds and flus, seasonal allergies or diabetes. But the infrastructure to set up these deals has traditionally been lacking. “That data is passed through... Continue reading »
by Sarah Sluis // January 13th, 2021 //
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