Primis

Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.

The proposal to transition ads.txt into ads.json comes with some major problems, and its benefits can be largely achieved in a far simpler way – by reformatting existing ads.txt files.

While Publisher Collective didn’t see a positive or negative revenue impact from decluttering its clients’ ads.txt, it learned a lot about which of its partners were valuable and the amount of waste hidden within unnecessary line items.

The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem Shaul, co-CEO of Primis.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Since the coronavirus pandemic started, the online advertising ecosystem has experienced two major trends: higher traffic and lower budgets. More supply and less demand has forced many publishers to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rotem Shaul, CEO at Primis. In the old world of second-price auctions, the need for a supply-side platform (SSP) vs. demand-side platform (DSP) ecosystem was clear. There were hundreds of DSPs, […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Programmatic advertising has grown by hundreds of percentage points, and as the industry has matured, market consolidation has commenced. Many vendors are too small and cannot compete with the […]