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»Primis

Is Ad Tech Consolidation Killing Programmatic?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Programmatic advertising has grown by hundreds of percentage points, and as the industry has matured, market consolidation has commenced. Many vendors are too small and cannot compete with the... Continue reading »
by AdExchanger // March 22nd, 2019 //
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