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»Primis

Lowering Price Floors May Harm Publisher IVT And Viewability Rates

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Since the coronavirus pandemic started, the online advertising ecosystem has experienced two major trends: higher traffic and lower budgets. More supply and less demand has forced many publishers to... Continue reading »
by AdExchanger // May 22nd, 2020 //
»
Will SSPs And DSPs Mature, Or Will We See Another Race To The Bottom?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rotem Shaul, CEO at Primis. In the old world of second-price auctions, the need for a supply-side platform (SSP) vs. demand-side platform (DSP) ecosystem was clear. There were hundreds of DSPs,... Continue reading »
by AdExchanger // February 11th, 2020 //
»
Is Ad Tech Consolidation Killing Programmatic?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Programmatic advertising has grown by hundreds of percentage points, and as the industry has matured, market consolidation has commenced. Many vendors are too small and cannot compete with the... Continue reading »
by AdExchanger // March 22nd, 2019 //
»

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