Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM
Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also having to use Google’s ad server.
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Hillary Slattery
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How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out
The IAB Tech Lab’s new guidance for bot management encourages content owners to figure out which bots are worth their time.
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IAB Tech Lab Has A Fix For Mislabeled Instream Video – But Ad Tech Isn’t Ready To Change
DSPs have been slow to adopt the Tech Lab’s new signal for classifying online video, causing confusion about which placement signal should be prioritized.
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AdExchanger’s Top Comics Of 2024
Every week, we publish an original comic creation inspired by trends in the online advertising industry. These are the stories – and the highly specific double entendres – behind AdExchanger’s top 10 comics of 2024.
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Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.
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Sticking Your Head In The Sand Doesn’t Count As A Data Privacy Strategy
We’re living in a new reality, and the ad industry has to accept some home truths about itself if it wants to evolve.