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Luca Bozzo

Platforms

DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

BY Anthony Vargas// March 22nd, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. But some publishers and video platforms have concerns.
Tagged in:
- accompanying content
- adx
- Connatix
- CPM
- DSP
- DV360
- Eric Hochberger
- google
- IAB Tech Lab
- instream video
- Luca Bozzo
- Mediavine
- no-content/standalone video
- online video
- openRTB
- outstream video
- SSP
- the trade desk
- Viant
- video.plcmt
Online Video

Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms

BY Anthony Vargas// March 18th, 2024

Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.
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