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»Pixability

Why Connected TV Isn’t As Complicated As Advertisers Think

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by David George, CEO of Pixability. While advertisers now recognize the importance of CTV for reaching an enormous audience – 2020’s dramatic acceleration led to consumer user numbers exceeding 200 million – they are still... Continue reading »
by AdExchanger Guest Columnist // April 5th, 2021 //
»
YouTube Expands Its Measurement Program With 5 New Partners, Bumps Heads With OpenSlate

YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of... Continue reading »
by Allison Schiff // April 20th, 2020 //
»
Mike Baker On Life After Dataxu And The Future Of Ad Tech

For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the... Continue reading »
by Allison Schiff // March 18th, 2020 //
»
Pixability Releases Competitive Insights Tool For YouTube

Marketers are spending boatloads on YouTube – to the tune of $15 billion in 2019 ad revenue, which Google shared for the first time last week. But YouTube can be a black box for data, and buyers want more insights to optimize their spend on the platform. “The more [data] we can get upfront about the... Continue reading »
by Allison Schiff // February 12th, 2020 //
»
What Works In Linear And Other Video Platforms May Not Work In Connected TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jackie Paulino, senior vice president of customer success at Pixability. As the industry transitions from linear TV to the new idiosyncrasies of connected TV (CTV), marketers can’t afford to get caught flat-footed. CTV requires... Continue reading »
by AdExchanger // June 10th, 2019 //
»
Pixability Says It Will Refund Clients' YouTube Buys That Don’t Meet Their Brand Safety Criteria

Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth is. The company will refund advertisers for views that run on YouTube inventory that is not brand-safe or fails to meet an advertiser’s agreed-upon brand safety terms, either through cash or TV-like “make-goods.” Although Pixability... Continue reading »
by Kelly Liyakasa // February 8th, 2018 //
»
Advertisers, Get Ready To Go Over The Top

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bettina Hein, founder and CEO at Pixability. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as... Continue reading »
by AdExchanger // February 20th, 2017 //
»
Pixability Wants To Help Brands Beat The Walled Garden Woes In Video

While big video platforms such as YouTube and Facebook provide unparalleled reach and targetability, marketers aren’t completely sold on the insularity of these environments – or their ability to augment data beyond the platforms’ own four walls. Pixability, which originated as a tool for agencies and marketers to assess high-value YouTube channels and audiences, wants... Continue reading »
by Kelly Liyakasa // February 23rd, 2016 //
»
 

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