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Marketers

Ad Performance Hinges On Kicking Fragmentation's Butt

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.

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AI Off The Rails

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.

square Headshot of Mohammad (Moe) Chughtai, global VP of strategy & partnerships at MiQ, against an orange and yellow gradient background
CTV roundup

Better Attribution Makes Live Sports A Performance Play

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.

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Gaming

Roblox Opens Up Advertising To Kids Under 13

Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.

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Marketers

Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act

Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.

Meta is giving advertisers the ability to connect their third-party analytics tools directly to its ad platform via API.
Platforms

How Apparel Brand Tuckernuck Devised The 'Why' Behind Its CTV Ad Performance

Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.

Popular

  1. Gaming

    Roblox Opens Up Advertising To Kids Under 13

    Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.

  2. Andre Tutundjian, COO, Liftoff
    Mobile

    IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window

    Liftoff’s COO explains why the company hit pause on its first IPO attempt, what changed in the market and why ad tech is already proving AI’s value at scale.

  3. Rick Bruner, CEO of Central Control
    OPINION: Data-Driven Thinking

    The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness

    The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received.

  4. square Headshot of Mohammad (Moe) Chughtai, global VP of strategy & partnerships at MiQ, against an orange and yellow gradient background
    CTV roundup

    Better Attribution Makes Live Sports A Performance Play

    To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.

  5. Daily News Roundup

    Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics

    ChatGPT’s ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console