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»Slate

Slate Expands Subscription Program Due To Post-Election Membership Bump

Fake news flourishes with easy access to programmatic revenue. Real news doesn’t. The online pub Slate – in the real news category – has been diversifying its revenue stream through subscriptions since 2014. But the 2016 US presidential election dramatically accelerated its membership growth – up 50% from 18,000 in November to 27,000 now. This... Continue reading »

by Sarah Sluis // January 18th, 2017 //
»
Slate: There Are More Profitable Bodegas In NYC Than Profitable Media Companies

Publishers are under pressure to scale and monetize, but those business realities can dampen audience experience. When Slate’s president, Keith Hernandez, called out janky links from content recommendation engines earlier this week, he noted that while they drive revenue, it’s often at the expense of quality. Hernandez, who started at Slate a year ago after... Continue reading »

by Kelly Liyakasa // November 3rd, 2016 //
»
The Year In Native Advertising

If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers. London-based market research firm Mintel pegged the current native advertising market at $1.8 billion, predicting it will rise to $9.4 billion by 2018. Of course, “native” is a broad term... Continue reading »

by Sarah Sluis // December 19th, 2014 //
»
Slate Adds Scale To Native With Polar

Last month, Slate served 100 million impressions of native ads in 30 days. For the coming fourth quarter, 15 native campaigns are in development. Some are running for a few weeks. A handful of native campaigns involve publication of dozens of posts over a year. Despite that scale, until April of this year, Slate created and... Continue reading »

by Sarah Sluis // September 11th, 2014 //
»
 

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