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»Latin American marketing

ShowHeroes Buys Smartclip To Bring Contextual-First Tech To US And LATAM Markets

With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the… Continue reading »

by Alyssa Boyle // February 1st, 2022 //
»
Emiliano Saccone, CEO, Cocina
Commerce, Content And First-Party Data Are A Tasty Combo For Latin Food Publisher Cocina

When former Fox executive Emiliano Saccone first launched Latin food and lifestyle site Cocina in 2017, audience development took precedence over monetization. “We had to do two things at the start that were not easy to do simultaneously,” said Saccone. He co-founded Cocina with celebrity chef Aarón Sánchez, who now serves as its creative director… Continue reading »

by Allison Schiff // November 17th, 2021 //
»
Xaxis’ First Latin America CEO Talks About Growing Business In A Region With Vastly Diverse Cultures

WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. At that time, “head up” meant doing everything,… Continue reading »

by Ryan Joe // August 3rd, 2016 //
»
For Goya, Paid And Organic Campaigns Meet A Cause

The largest purveyor of Latin American-influenced food products in the United States, Goya Foods has come a long way from the “Goya, oh boy-a!” tagline it popularized in the 1980s. After reaching $1.3 billion in revenue last year, according to Forbes, the New Jersey-based, family-owned and -operated food company will continue to tap its core… Continue reading »

by Kelly Liyakasa // November 26th, 2013 //
»
 

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