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»multicultural marketing

How To Transform A Customer Journey Into A Cultural Journey

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rekha Gibbons, Head of Multicultural Marketing & COO of Raare Solutions. According to the US Census Bureau, by the year 2045, the minority population of America will become the majority. The historical white... Continue reading »
by AdExchanger Guest Columnist // September 21st, 2021 //
»
Alma Ad Agency Co-President Wants Marketers To Invest In Multicultural Campaigns

While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural landscape in the United States, according to Isaac Mizrahi, co-president and COO of Miami-based multicultural ad agency Alma Ad Agency (no relation to the fashion designer).... Continue reading »
by Tony Rifilato // September 17th, 2021 //
»
Penguin Random House Amplifies Black Stories With MediaMath’s Multicultural Marketplace

Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help brands spend their programmatic advertising dollars on multicultural publishers. One of the “Big Five” trade book publishers, Penguin Random House has seen an explosion in demand for titles written by Black, Latinx, Asian and Pacific... Continue reading »
by Sarah Sluis // February 25th, 2021 //
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