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»smartclip

LG, Smartclip And Starcom Debate Future Of Programmatic TV

Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic TV to take hold. This was a theme emerging from the DMEXCO show Thursday where a mashup of marketers, agencies and tech companies mixed for two days in Cologne, Germany.... Continue reading »
by Kelly Liyakasa // September 12th, 2014 //
»
Klout Grabs Too Much Data?; Walmart Vs Amazon; Credit Cards And Display Advertising

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Klout And Minors The New York Times examines Klout and the story of a mother who noticed that her own Klout score - which measures influence across several social media sources - was connected to the Klout score of her son and daughther who... Continue reading »
by AdExchanger // November 14th, 2011 //
»
 

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