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»programmatic guaranteed

Discovery To Run Automated Guaranteed Programmatic Campaigns Through SpotX

Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up to better manage their inventory just before winter break. Discovery will run automated programmatic guaranteed campaigns through SpotX, the SSP said Tuesday. This development complements Discovery’s direct sales efforts and private marketplace offerings, said Bill... Continue reading »
by Rae Paoletta // December 19th, 2018 //
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In Video, Publisher Guarantees Spur Private Deal Success

While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption has been inconsistent – especially when it comes to video advertising. Some ad buyers have avoided PMPs out of concerns over reach, leaving some publishers twisting in the wind to accurately forecast their fill rate.... Continue reading »
by Kelly Liyakasa // December 2nd, 2016 //
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Google Pushes Programmatic Guaranteed And Here's How It Works

Since launching "programmatic guaranteed" at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has quadrupled the number of video impressions served on a programmatic guaranteed basis. More recently, it opened this mode of buying to a wider set of customers,... Continue reading »
by Kelly Liyakasa // November 21st, 2016 //
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Google Expands Third-Party DSP Access To Programmatic Guaranteed, Ramps Up Native Video

Google is sticking with the script of “openness” in its publisher roadmap, citing a flurry of product updates designed to maximize publisher revenue, access to inventory and the user experience on mobile. There is an uptick in publishers, including USA Today Network, The New York Times and Time Inc., that are structuring direct deals programmatically, Google... Continue reading »
by Kelly Liyakasa // November 14th, 2016 //
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Reader’s Digest Association’s Move Beyond Standard Banners

When Rich Sutton became Reader’s Digest Association's CRO in January, his top priority was to extract more revenue from the advertisers accessing its audience of 53 million monthly uniques. “We’re moving to a mix that’s more video, native and high-impact, because those are the formats that are commanding the high CPMs,” Sutton said. “I’m not... Continue reading »
by Sarah Sluis // April 14th, 2015 //
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