• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»non-endemic advertising

TripAdvisor Journeys Into Non-Travel Advertising

Up until last year, TripAdvisor primarily sold to travel advertisers and online travel agencies. But that's changing out of necessity. TripAdvisor’s core hotel ad business has declined as Google encroaches on its hotel research-and-booking revenue with its own planning tools. In TripAdvisor’s most recent earnings report, revenue from hotel ads shrank 14%. So the 20-year-old company is pitching nonendemic... Continue reading »
by Sarah Sluis // November 15th, 2019 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Privacy, Cookies And Personalization: Ad Tech Needs To Get Over It
  • Netflix Keeps Agencies At Arm’s Length On Its Brand Tie-In Deals
  • Sprinklr CEO Explains Why It Will Completely Rebuild Nanigans’ Code
  • The Big Story: Amazon – From Third To First?
  • Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved