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»digiday

The In-House Hiring Challenge; NYT Covers TV Ad Tracking

Now Hiring The overarching trend of brands in-housing marketing technology operations isn’t great for agencies and tech vendors. But one thing working in their favor is the challenge many brands now face securing top programmatic and data-driven talent. The pharmaceutical giant Bayer would like to more than double its 10-person programmatic and analytics team, but... Continue reading »
by AdExchanger // July 6th, 2018 //
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Some Pubs’ Opt-Ins Fail GDPR; Buyers Clamor For Acxiom’s Connectivity Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Consent Mismanagement Publishers have wildly divergent approaches to consent management, and some may not sufficiently comply with GDPR. Since the regulation is vague about how publishers should convey consent to their audiences, many still use practices that violate the law, such as pre-ticked opt-ins,... Continue reading »
by AdExchanger // June 29th, 2018 //
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Consultants Know How To Nose In; French Tech Under Silicon Valley's Shadow

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House Helpers Consultancies are cashing in on in-housing. Firms like PwC, Accenture and Deloitte are using the media transparency debate to position themselves as in-housing experts, picking up marginal revenue – and helping brands cut out agencies in the process, reports Digiday. Because consulting... Continue reading »
by AdExchanger // June 28th, 2018 //
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From Digiday Target: Sometimes The Client Does Not Believe The Data Says Media Kitchen's Herman

At Digiday Target yesterday, it was all about, well, targeting - and harnessing data to drive consumers, conversions and awareness. Audience targeting and addressable media are the new standards/industry buzzwords. Underscoring the targeting opportunity were members of the "The Elephant in The Room: Who IS The Target?" panel which included Jim Keyt of Unilever, Darren... Continue reading »
by AdExchanger // June 9th, 2009 //
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