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»Adbrain

The Trade Desk Snaps Up Adbrain As Ad Tech Pursues Cross-Device Roots

The Trade Desk on Wednesday made its first-ever acquisition when it bought the cross-device identity graph company Adbrain, adding a data set of cross-device IDs to its own demand-side platform. Terms of the deal were not disclosed. But the acquisition isn’t expected to materially impact The Trade Desk’s earning report and adds a 20-person team... Continue reading »

by James Hercher // October 26th, 2017 //
»
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain

If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the epicenter of European advertising. It will, however, have to adjust as the world transacts differently with the British media market. The country is expected to invest twice as much in digital media... Continue reading »

by Alison Weissbrot // June 28th, 2016 //
»
Identity-Powered Tech May Determine The Future Of Marketing

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, chief commercial officer at Adbrain. The ability to specifically identify audiences online has proven to be a lucrative and effective prize for advertisers, publishers and the tech layer... Continue reading »

by AdExchanger // August 6th, 2015 //
»
It’s Time To Rethink Cross-Device Accuracy

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Abraham, director of data platforms at Adbrain. Digital channels have provided a great return in dollar value and consumer insights. The emergence of cross-device solutions measurement has become a... Continue reading »

by AdExchanger // May 8th, 2015 //
»
Cross-Device And The Bottom Line

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, CEO at Adbrain. The market is flush with new devices and categories, resulting in our lives – and our bodies – becoming increasingly tethered to the Internet. Whether... Continue reading »

by AdExchanger // March 31st, 2015 //
»
 

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