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»SpotX

Is The Trade Desk Encroaching On SSP Turf With OpenPath?

The Trade Desk recently made waves with the rollout of OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in supply path optimization (SPO). Both of these SPO moves could reshuffle the ad buying ecosystem, making publishers less reliant on SSPs and cutting off a revenue source for… Continue reading »
by Anthony Vargas // March 3rd, 2022 //
»
Google Reigns Supreme In Latest Advertiser Perceptions SSP Report, But Competition Is Tight Among Everyone Else

Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six percent of publishers say they use Amazon Publisher Services, Amazon’s supply-side platform, according to Advertiser Perceptions’ SSP report for the second half of 2021, which was enough for Amazon to maintain its grip on the… Continue reading »
by Anthony Vargas // February 4th, 2022 //
»
Joe Hirsch, general manager, SpringServe
SpringServe: ‘Ad Quality Will Take Priority Over Monetization’ In 2022

Magnite acquired connected TV ad server SpringServe in July for $31 million as part of its ongoing ambition to go big in CTV. But SpringServe continues to operate largely independently, and that’s by design, said Joe Hirsch, general manager of SpringServe. “An ad server is really no good if it’s biased towards a particular SSP,”… Continue reading »
by Allison Schiff // December 23rd, 2021 //
»
Magnite Buys SpringServe For $31M In Push For CTV Ad Dollars

Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $31 million, in a deal that will improve its access to all of a publisher’s CTV inventory. SpringServe’s video clients include Vizio, Univision, Tastemade and Pluto TV. SpringServe and Magnite work with many of the same clients, the company said. While SpotX (the video… Continue reading »
by Tony Rifilato // July 1st, 2021 //
»
Taboola Goes Public; Budweiser’s Big First-Party Data Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taboola Roll Call Taboola began trading on the Nasdaq on Wednesday. It raised more than $500 million with the IPO, and reported a net income of $18 million on total revenue of $303 million in Q1, CNBC reports. “I think of Taboola as a… Continue reading »
by AdExchanger // July 1st, 2021 //
»
Magnite Lays Off; Mozilla Tracks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Staff Cuts Magnite is laying off about 6% of its staff following its $1.17 billion acquisition deal with video supply-side platform SpotX, Adweek reports. Buying SpotX is part of Magnite’s CTV growth plan, after already taking on Telaria. Though the acquisition nearly doubled… Continue reading »
by AdExchanger // June 28th, 2021 //
»
Magnite Makes Major Executive Changes; CTO Tom Kershaw To Depart

Magnite is shaking up its leadership team following the late April approval of its $1.17 billion acquisition of SpotX. On Wednesday, Magnite announced that Tom Kershaw, the company’s chief technology officer (CTO) for the past four years, will leave Magnite to pursue an opportunity outside of ad tech. Kershaw will also step down as chair… Continue reading »
by Allison Schiff // May 26th, 2021 //
»
Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush

Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen. Ad tech companies that make it big in CTV must earn their spot in a few ways. First, they must understand the supply constraints of CTV and find their niche.… Continue reading »
by Sarah Sluis // May 4th, 2021 //
»
Ad Tech Valuations Are Sky High – But Are They Justified?

Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more than $1 billion – double the number of unicorn-level deals that went down in the past few years combined. Public companies… Continue reading »
by Tony Rifilato // April 30th, 2021 //
»
As Data-Driven TV Takes Off, SpotX’s New Tool Refines Audiences For Advertisers

The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences.  But if media companies are going to make their data available, they need better tools to prevent data leakage, whether that be from their own valuable data sets or the personally identifiable information coming from their… Continue reading »
by Ryan Joe // April 16th, 2021 //
»
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