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»SpotX

DoubleVerify Takes A Crack At CTV Fraud With New Supply Certification

DoubleVerify introduced a certification program on Tuesday to detect CTV fraud and invalid traffic. The exploding prices of streaming impressions have been a beacon for fraud, said Roy Rosenfeld, SVP of product management and head of DoubleVerify’s Fraud Lab. “And there’s an opportunity for fraudsters because CTV as a medium and how ads are delivered... Continue reading »
by James Hercher // January 21st, 2020 //
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What to Watch For: 2020 Trends, Predicted by Video Advertising’s Leading Experts

This article is sponsored by SpotX. To learn more about the future of TV and cross-screen video, read “SpotX’s Guide to 2020 Trends in Video Advertising.”  Spurred by a new wave of OTT content and subscription services, 2019 might be remembered as the year OTT and connected TV (CTV) finally achieved widespread consumer adoption. According... Continue reading »
by AdExchanger Content Studio // December 10th, 2019 //
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The Complicated Balancing Act Of Video Distribution

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sean Buckley, chief revenue officer at SpotX. The streaming wars have taken a nostalgic turn over the past few months. Subscription services are inking billion-dollar deals for beloved sitcoms such as “Friends,” “Seinfeld” and... Continue reading »
by AdExchanger // October 14th, 2019 //
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Political Campaigns Embrace Mobile Location Data; TikTok Rising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vote With Your Feet Mobile location data is gaining importance in US politics. Campaigns can now connect supporters at a rally or event to online audiences via mobile device IDs collected at the venue, a popular trick for campaigns with large rallies and social... Continue reading »
by AdExchanger // October 11th, 2019 //
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SpotX Hires Programmatic Vet Neal Richter For Chief Scientist Role

Neal Richter, who spent two years as Rakuten Marketing CTO, is headed to SpotX as the company’s first ever chief scientist. Richter is one of the early tech leaders in programmatic, helping to develop all three openRTB specs released by the IAB, as well as online ad authorization industry initiatives like Ads.txt and Sellers.json. As... Continue reading »
by James Hercher // June 4th, 2019 //
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Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts

One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. There’s a separate contract between an SSP and... Continue reading »
by James Hercher // April 15th, 2019 //
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Pluto TV’s Play For CTV Ad Dollars

Pluto TV is the anti-Netflix. It’s free and ad-supported. Users scroll through channels and watch whatever show is already playing, replicating the channel surfing that’s a hallmark of old-fashioned TV watching. Viacom spent $340 million in cash to acquire Pluto TV in January, validating the concept and its audience. The deal felt like “Cinderella getting... Continue reading »
by Sarah Sluis // March 28th, 2019 //
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The Rise Of The Digital Linear Programmer

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Geoff Spence, regional vice president of business development at SpotX. For a few years now, traditional pay TV providers in the United States have lost subscribers each quarter as viewership shifts to less expensive... Continue reading »
by AdExchanger // February 25th, 2019 //
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RTL Group Buys Video Ad Stitching Company Yospace For $33 Million

RTL Group is paying up to $33 million for Yospace, a UK-based server-side ad insertion company. The company will operate independently, but work closely with SpotX, which provides video ad serving and advertising demand to video publishers. “This acquisition will go a long way toward solving issues with programmatic and OTT,” said SpotX CEO Mike... Continue reading »
by Sarah Sluis // January 9th, 2019 //
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Discovery To Run Automated Guaranteed Programmatic Campaigns Through SpotX

Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up to better manage their inventory just before winter break. Discovery will run automated programmatic guaranteed campaigns through SpotX, the SSP said Tuesday. This development complements Discovery’s direct sales efforts and private marketplace offerings, said Bill... Continue reading »
by Rae Paoletta // December 19th, 2018 //
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