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»SpotX

People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy.
Gaming Is The Gift That Keeps On Growing, Even As People Spend Less Time At Home

The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy. French game studio Gameloft saw a significant uptick in new players throughout March and April, which continued steadily into May with the arrival of... Continue reading »
by Allison Schiff // June 30th, 2020 //
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Growing The Addressable TV+ Pie

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of advanced solutions at SpotX. The rise of cord cutting, new streaming services and advanced digital delivery have changed the face of TV advertising’s future. While traditional TV represents most... Continue reading »
by AdExchanger // June 29th, 2020 //
»
Programmatic Ad Spend Started To Rebound In May

Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and travel are slowly returning. Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well. Data from ad tech companies including... Continue reading »
by Alison Weissbrot // June 10th, 2020 //
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Samsung Ads Opens Up Its CTV Video Supply To Programmatic Demand

Samsung Ads is making its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Tests started last year and continued though Q1 with a major buyer. Although Samsung Ads hadn’t intended to add programmatic... Continue reading »
by Sarah Sluis // May 19th, 2020 //
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DoubleVerify Takes A Crack At CTV Fraud With New Supply Certification

DoubleVerify introduced a certification program on Tuesday to detect CTV fraud and invalid traffic. The exploding prices of streaming impressions have been a beacon for fraud, said Roy Rosenfeld, SVP of product management and head of DoubleVerify’s Fraud Lab. “And there’s an opportunity for fraudsters because CTV as a medium and how ads are delivered... Continue reading »
by James Hercher // January 21st, 2020 //
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What to Watch For: 2020 Trends, Predicted by Video Advertising’s Leading Experts

This article is sponsored by SpotX. To learn more about the future of TV and cross-screen video, read “SpotX’s Guide to 2020 Trends in Video Advertising.”  Spurred by a new wave of OTT content and subscription services, 2019 might be remembered as the year OTT and connected TV (CTV) finally achieved widespread consumer adoption. According... Continue reading »
by AdExchanger Content Studio // December 10th, 2019 //
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The Complicated Balancing Act Of Video Distribution

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sean Buckley, chief revenue officer at SpotX. The streaming wars have taken a nostalgic turn over the past few months. Subscription services are inking billion-dollar deals for beloved sitcoms such as “Friends,” “Seinfeld” and... Continue reading »
by AdExchanger // October 14th, 2019 //
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Political Campaigns Embrace Mobile Location Data; TikTok Rising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vote With Your Feet Mobile location data is gaining importance in US politics. Campaigns can now connect supporters at a rally or event to online audiences via mobile device IDs collected at the venue, a popular trick for campaigns with large rallies and social... Continue reading »
by AdExchanger // October 11th, 2019 //
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SpotX Hires Programmatic Vet Neal Richter For Chief Scientist Role

Neal Richter, who spent two years as Rakuten Marketing CTO, is headed to SpotX as the company’s first ever chief scientist. Richter is one of the early tech leaders in programmatic, helping to develop all three openRTB specs released by the IAB, as well as online ad authorization industry initiatives like Ads.txt and Sellers.json. As... Continue reading »
by James Hercher // June 4th, 2019 //
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Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts

One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. There’s a separate contract between an SSP and... Continue reading »
by James Hercher // April 15th, 2019 //
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