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»NPR

Podcasting Wins With The Long Tail; Schrems Wins GDPR Suit Against Google Analytics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial.  But is that actually so bad? Podcasting is… Continue reading »

by AdExchanger // January 14th, 2022 //
»
Podcasts Encounter Programmatic Placement Problems; Video Game Marketing Levels Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re confronting familiar issues for publishers when software decides what ads to run and where, The Verge reports. An ad for HBO’s “The Sex Lives of College… Continue reading »

by AdExchanger // January 5th, 2022 //
»
Ad Arbitrage Sites Use Misleading Formats; NPR Sells Its Podcasting App

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing… Continue reading »

by AdExchanger // July 19th, 2021 //
»
Prog.IO Digital: Investment In A Time Of COVID, Getting Control Of Your SPO – And Does Ad Targeting Matter?

If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on… Continue reading »

by Ryan Joe // October 6th, 2020 //
»
Michael Smith, CMO, NPR
How NPR Is Using Podcasts To Reach Younger Listeners And Return To Its Public Media Roots

Michael Smith joined NPR as chief marketing officer in April in the midst of COVID-19 and on the cusp of a racial justice revolution. Both are massive trends that all companies are grappling with right now. But media companies are also contending with a third giant trend: the shift in how people consume media as… Continue reading »

by Allison Schiff // July 22nd, 2020 //
»
2018: The Year Podcasts Grew Up And Programmatic Audio Took Off

Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and… Continue reading »

by Alison Weissbrot // December 28th, 2018 //
»
IAB Tech Lab Launches A Compliance Program To Improve Podcast Measurement

The IAB Tech Lab said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry and NPR are the first companies to be certified. The program is based on the IAB’s Podcast Measurement Technical Guidelines, which were released in December 2017 to provide… Continue reading »

by Alison Weissbrot // December 18th, 2018 //
»
Headwinds On The Horizon For Netflix; Hulu Switches On New PMP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More Safety Net Netflix shares are down more than a third over the past six months as investors worry about its debt and high costs. Netflix built its position in OTT with few competitors (HBO and Amazon Prime were pretty much it) – but… Continue reading »

by AdExchanger // December 12th, 2018 //
»
The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. Last… Continue reading »

by Alison Weissbrot // May 17th, 2018 //
»
The Three Issues Keeping Brands From Going All-In On Podcast Advertising

The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that episode or whether they heard an ad. That makes it… Continue reading »

by Alison Weissbrot // March 23rd, 2018 //
»
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