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Articles By Staff
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Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […]
Tagged in:- 404 Media
- amazon
- andrea zapata
- Bing
- Chad Schulte
- CTV
- David Coletti
- Disney
- Downton Abbey
- ESPN
- Flat Circle
- Frameplay
- IP address
- ispot
- Meta
- microsoft
- Microsoft Advertising
- Microsoft Gaming
- netflix
- nexxen
- Outlook
- Rok Hladnik
- Samba TV
- Sandy Shanman
- Seedtag
- Suggested Product Tags
- Suits
- T-Mobile
- TikTok
- Tim Stuart
- Vishal Arora
- Warner Bros Discovery
- Xbox
- Xbox Cloud Gaming
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The Trade Desk Ditches The Sandbox; An Epic Battle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sandboxers In The Ring The Trade Desk is saying farewell to the Chrome Privacy Sandbox, and it’s firing parting shots on the way out. In its view, the APIs in the Privacy Sandbox will devalue open internet advertising, while Google’s ad tech business […]
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Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]
Tagged in:- AI Act
- Apple’s required privacy manifest
- brand safety
- brian wieser
- CBS
- Charter Communications
- Disney
- FBI True
- G/O Media
- Halo
- hulu
- Jezebel
- magid
- mike bloxham
- MMPs
- Only Murders in the Building
- Paramount
- Paramount with Showtime
- Paste Magazine
- Seal Team
- Splinter
- Star Trek: Discovery
- TikTok
- TikTok Shop
- Tokopedia
- Wolf Back
- X
- youtube
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Google’s New Algo Update Factors In Hours Of Operation; The Big Data Behind Big Chips
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm, as it did in November, the SEO world scrambles to reverse engineer the changes and discover which levers Google pulled in the background. Which is the context behind a recent discovery by SEO expert Joy […]
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The MFA Economy; Will Reddit Ever Not Be Reddit?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […]
Tagged in:- amazon
- Amazon Prime Video
- Disney Plus
- Elon Musk
- FabFitFun
- google ad exchange
- hulu
- IPG Mediabrands
- Madison Square Garden Company
- Magnite
- Meta
- New York Times DealBook Summit
- nexstar
- openx
- parade
- paypal
- pixalate
- Retail Media Networks
- SnapChat
- Sports Illustrated
- Steve Huffman
- The Arena Group
- TheStreet
- TikTok
- Townsquare Media
- Venmo
- X
- youtube
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Google’s Temporary Opt-Out; Finding Your Fans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]
Tagged in:- Adalytics
- Annette Warring
- Catherine Tucker
- Dentsu Americas
- DraftKings
- Foursquare
- Gemini
- generative AI
- Genius Sports
- Gmail
- Google Maps
- GSP
- hulu
- Manny Puentes
- mediamath
- microsoft
- MIT Sloan School of Management
- Morning Brew
- netflix
- nextdoor
- NFL
- Performance Max
- PMax
- pre-roll video
- Ryan McHardy
- Sara Badler
- Sean Reardon
- Smart Shopping
- VideoAmp
- Waze Ads
- youtube
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Blue-Chip Or Green-Chip Agency Accounts; Google’s Epic Mistake
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win Is A Win? Blue-chip accounts are coveted on Madison Ave, but it’s impossible to tell which clients are really the key wins for the agencies involved. Winning the McDonald’s or Coca-Cola account comes with cachet and solid earned media, but the […]
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When AAA Is The New Three-Letter Acronym; A Bundle Of Exhaustion
Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about the rapacious data collection practices of modern-day automakers. Ars Technica reports that, late last week, Sen. Ed Markey (D-Mass.) sent letters to 14 car companies, including Ford, GM, Honda and Hyundai, asking pointed questions about […]
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Filling The Black Friday Sales Funnel; Traffic-Starved News Pubs Run To Reddit
Lowering efficiency in exchange for volume can build up a funnel of potential customers who are retargeted with deals on Black Friday.
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TikTok’s Pay-To-Play Problem Is That It Isn’t; Brands Relearn Buy One, Get One
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]