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»Sara Badler

The 2020s: Publishers Must Wield Their Powerful Tools For Cleaner Ad Experiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. With the California Consumer Protection Act (CCPA) at our doorstep and the General Data Protection Regulation (GDPR) and Apple’s Intelligent Tracking Prevention (ITP)... Continue reading »
by AdExchanger // January 10th, 2020 //
»
Dotdash Uses Intent Data To Prepare For A Cookieless Future

With cookies in decline, Dotdash wants to be the publisher that helps marketers weather the transition. With nearly a dozen media brands that span personal finance, weddings, lifestyle, wellness, beauty and travel, Dotdash prides itself on helping more than 100 million users find answers, yielding an enormous cache of intent data. Since its sites often... Continue reading »
by Sarah Sluis // December 4th, 2019 //
»
When It Comes To Ad Quality, Programmatic Isn’t The Problem

Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposed... Continue reading »
by Alison Weissbrot // October 27th, 2017 //
»

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