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»rokt

You Won’t Find Your Best Customers At The Bottom Of The Funnel

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, chief revenue officer at ROKT. I’ve noticed an alarming trend: While most brands have great bottom-of-the-funnel strategies, they struggle to unlock new consumers and shift consideration. Some marketers spend... Continue reading »
by AdExchanger // December 2nd, 2014 //
»
With Display In Decline, Marketers Are Searching Elsewhere

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, chief revenue officer at ROKT. Digital is constantly changing. The promises of programmatic Internet display advertising are not being fulfilled, according to my conversations with marketers around the world. As a... Continue reading »
by AdExchanger // July 24th, 2014 //
»
 

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