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»black friday

Inside The Data-Crunching That Powers Ziff Media Group’s $1 Billion Affiliate Commerce Biz

As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate commerce business for years, all the while increasing its level of data-driven sophistication. Ziff Media Group drives $1 billion in last-click attributed revenue a year. In contrast, BuzzFeed’s business totaled... Continue reading »
by Sarah Sluis // October 16th, 2019 //
»
On Black Friday And Cyber Monday, Ecommerce Aims To Prove Its Worth

With turkeys almost in the oven, retailers and ecommerce companies are hoping the investments they’ve made all year long in audience segmentation, mobile tech and cross-channel measurement will pay off in the make-or-break holiday season. Ecommerce in particular is looking to benefit from the maturation of ongoing retail and ecommerce trends – such as offline... Continue reading »
by James Hercher // November 25th, 2015 //
»
The Shopping Carts Are Full, But Holiday Promotions Are A Slippery Slope

Digital marketers spend a disproportionate amount of budget during the holiday season – but is all that cash actually generating incremental sales? Jewelry brands spend more in Q4, roughly 60% of their annual spend, than they do in the other three quarters of the year combined, based on analysis from Nielsen. Toy brands spend around 56%... Continue reading »
by Allison Schiff // November 24th, 2015 //
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The Good News Behind This Year's Poor Black Friday Sales

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Though analysts predicted strong growth for this year’s Black Friday and Cyber Monday, sales both in stores and online were estimated to have dropped 11 percent to $50.9 billion... Continue reading »
by Lizzie Komar // December 11th, 2014 //
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Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday

With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get a piece of the seasonal shopping pie. Among the key trends marketers are watching is the forecasted surge in mobile price comparisons and commerce; comScore estimated... Continue reading »
by Kelly Liyakasa // November 27th, 2013 //
»
Black Friday: The Ultimate Test

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachit Srivastava, Data Scientist at PlaceIQ. Thanksgiving is around the corner, meaning great food, family and, of course, Black Friday. Mobile ad targeting and strategy have advanced significantly this year, and... Continue reading »
by AdExchanger // November 26th, 2013 //
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