»ad budgets

App Advertisers Are Shifting Budget To Android Away From IOS As IDFA Changes Loom

With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android. The impetus is Apple’s move to start requiring an opt-in for its proprietary advertising ID, the IDFA, beginning with iOS 14 in September. Without ready access to the IDFA, apps are limited in their ability... Continue reading »

by Allison Schiff // August 18th, 2020 //

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As Attention Moves To CTV, 59% Of Buyers Are Increasing Their CTV Budgets This Year

As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to an IAB survey of 148 buyers conducted in early June. Overall, 59% of respondents said they planned to increase their CTV/OTT budgets in the second half of 2020 compared to the previous year, the highest... Continue reading »

by Sarah Sluis // June 16th, 2020 //

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